Fact: 93% of businesses are incorporating social media into their marketing strategies.
Conclusion: It isn't a matter of choice whether to engage in social media. But it is your choice whether you get the most out of this evolving medium.
People are using social media to talk about your business right now. They might be praising it, they might be damaging it. Wouldn't it be great to listen in and to be able to respond? Get your social media voice right and watch as your clients attract new clients to your business.