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Relevance Web Marketing Blog

Monthly SEO and Website Marketing News

01June

App and Wechat – Digital Marketing Platforms in China

App and Wechat – Digital Marketing Platforms in China

Relevance continues to share the latest international digital marketing news about social media. China has an emerging digital market in luxury, real estate and many other fields. To promote a business in China, digital marketing professionals can choose to start by creating their own apps or by managing their own official account on the social media platform Wechat (Weixin in Chinese). Following the previous article about Wechat social marketing in China, Relevance presents an analysis of both approaches to promoting a business before offering practical suggestions to business developers.

Written by Zhiyun Pei, Posted in SEO News, Social Websites

12May

Relevance Top 10 – Latest News

Relevance Top 10 – Latest News

Welcome to the latest top 10 digital marketing update presented by Relevance. In this month’s issue, we round up ten valuable articles from Moz blog, including topics from new Google data platform and psychological analysis on marketing, to link building and the latest trend: “how old do I look”. Meanwhile, we will continue to share updated information with you about Google Mobilegeddon.

Written by Zhiyun Pei, Posted in SEO News, Relevance Academy

05May

Relevance Top 10 - May

Relevance Top 10 - May

Relevance presents its exclusive top 10 latest digital marketing updates and reviews. This edition features an analysis of the significance of Google’s ‘Mobilegeddon’ last week. You can also look forward to advice on using your competitors to your advantage, creating unique original content, reducing bounce rates and making the most of social media.

Written by Chris Clark, Posted in SEO News

05May

Revive Your AdWords Campaign With These 7 Essential Tips

Revive Your AdWords Campaign With These 7 Essential Tips

Optimising your PPC Campaign is the key to better performing adverts. With these seven essential tips, discover how you could increase your click-through-rate and reduce your Cost Per Click simultaneously.

Written by Chris Clark, Posted in SEO News, Relevance Academy

15April

Relevance Top 10 - Latest News

Relevance Top 10 - Latest News

Relevance brings you the top 10 latest digital marketing news and updates. This edition includes a diverse range of insights into the most up-to-date SEO tactics, advice on making the most of social media and further news on Google's 'mobile-friendly' update next week.

Written by Chris Clark, Posted in SEO News

10April

6 Must-Have SEO Essentials Before Your Website Launch

6 Must-Have SEO Essentials Before Your Website Launch

SEO (Search Engine Optimisation) is the practice of modifying a website to improve its visibility and organic positioning in a search engine results page. When creating a website, there are many factors that will influence your website’s ranking, some of them are more immediately apparent than others. Consequently, Relevance has created a ‘checklist’ of key SEO strategies to increase traffic to your website.

Written by Chris Clark, Posted in SEO News, Relevance Academy

02April

Facts over Links – Google Researches New Ranking Signal

Facts over Links – Google Researches New Ranking Signal

Google

The attention of the search industry turned to the recent Google research paper, which proposes a signal for ranking search results based upon "the correctness of factual information provided by the source," rather than links.

Written by Sarah Muir, Posted in SEO News

30March

Relevance Top 10 - April

Relevance Top 10 - April

Relevance once again presents to you the latest Digital news. The only constant in digital marketing is change, so be sure to take a moment to get up-to-date with the helpful insights from industry experts. Social media, Meerkat, and content, content, content are on this month’s agenda.

Written by Sarah Muir, Posted in SEO News

23March

New Client for Relevance - Interior Design - Callender Howorth

New Client for Relevance - Interior Design - Callender Howorth

March 2015 - Relevance is pleased to announce new digital client Callender Howorth.

Callender Howorth has established itself as one of the go-to agencies in high end residential design in the UK, providing an exclusive range of services including architecture, interior design, styling and project managing full renovation projects from its London offices. Now expanding to the French Riviera, Callender Howorth has sought Relevance for their creative SEO and digital marketing services and established network around the Côte d'Azur and Monaco.

Written by Laurence James, Posted in Company News

11March

Relevance Top 10 - March

Relevance Top 10 - March

Here is a selection of the latest Digital news and updates, brought to you by Relevance. In March URL Best Practice, Google's Mobile Deadline, and Content Marketing budgets are among the insights from industry specialists along with the ever-increasing presence of mobile marketing.

Written by Sarah Muir, Posted in SEO News

05March

New Google Ranking Signal of “Mobile-Friendliness”

New Google Ranking Signal of “Mobile-Friendliness”

Google recently announced that a website’s “mobile-friendliness will be taken into consideration as a “significant” new ranking signal from April 21 onwards; thus it gives you less than 2 months to optimise your website to make it mobile-friendly. All languages worldwide will be affected by this update.

Written by Ines Hager, Posted in Web Development

12February

Relevance Signs New Contract with Fraser Yachts

Relevance Signs New Contract with Fraser Yachts

Relevance is pleased to announce that Fraser Yachts has committed to a new contract extension to further build on a successful five-year relationship dating back to 2009.

Fraser Yachts has firmly established itself as the world’s leading luxury yachting agency and now sells more vessels over 25m than another yacht brokerage.

Written by Laurence James, Posted in Company News

30January

Relevance Announces Luxury Hotel Client

Relevance Announces Luxury Hotel Client

Relevance is pleased to announce its latest client, luxury hotel and holiday apartment experts Fuerte Hoteles.

Since its conception in 1957, Fuerte Hoteles has established itself as a leading authority on luxury Andalucia holidays, providing exceptional customer service with outstanding facilities including spas, restaurants, landscaped gardens, and premium sports facilities.

Written by Laurence James, Posted in Company News

15January

Moz Top 10 - January

Moz Top 10 - January

Join Relevance for the first Moz Top 10 of the year 2015. We take a look at all this month’s top SEO news and blogs, including reviews of 2014 and predictions for the forthcoming calendar year. Expect a broad spectrum of SEO insight covering changes to the Firefox browser, content marketing trends for 2015 and even tips on how to improve title tag CTR by 20%.

Written by Laurence James, Posted in SEO News

12January

Keep Google Content with your Content

Keep Google Content with your Content

Google's primary function is to provide its users with information and answers. In order to achieve the best possible service, Google judges the content uploaded to it and has developed algorithms to penalise poor content and reward good content. Consequently high quality content not only improves the user’s experience of a particular website but also improves its visibility in the search engine. Now that Google is scrutinising content more than ever, website owners need to consider how they can improve their content.

Written by Laurence James, Posted in Relevance Academy