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Relevance Web Marketing Blog

Monthly SEO and Website Marketing News

15April

Relevance Top 10 - Latest News

Relevance Top 10 - Latest News

Relevance brings you the top 10 latest digital marketing news and updates. This edition includes a diverse range of insights into the most up-to-date SEO tactics, advice on making the most of social media and further news on Google's 'mobile-friendly' update next week.

Written by Chris Clark, Posted in SEO News

10April

6 Must-Have SEO Essentials Before Your Website Launch

6 Must-Have SEO Essentials Before Your Website Launch

SEO (Search Engine Optimisation) is the practice of modifying a website to improve its visibility and organic positioning in a search engine results page. When creating a website, there are many factors that will influence your website’s ranking, some of them are more immediately apparent than others. Consequently, Relevance has created a ‘checklist’ of key SEO strategies to increase traffic to your website.

Written by Chris Clark, Posted in Relevance Academy

02April

Facts over Links – Google Researches New Ranking Signal

Facts over Links – Google Researches New Ranking Signal

Google

The attention of the search industry turned to the recent Google research paper, which proposes a signal for ranking search results based upon "the correctness of factual information provided by the source," rather than links.

Written by Sarah Muir, Posted in SEO News

30March

Relevance Top 10 - April

Relevance Top 10 - April

Relevance once again presents to you the latest Digital news. The only constant in digital marketing is change, so be sure to take a moment to get up-to-date with the helpful insights from industry experts. Social media, Meerkat, and content, content, content are on this month’s agenda.

Written by Sarah Muir, Posted in SEO News

23March

New Client for Relevance - Interior Design - Callender Howorth

New Client for Relevance - Interior Design - Callender Howorth

March 2015 - Relevance is pleased to announce new digital client Callender Howorth.

Callender Howorth has established itself as one of the go-to agencies in high end residential design in the UK, providing an exclusive range of services including architecture, interior design, styling and project managing full renovation projects from its London offices. Now expanding to the French Riviera, Callender Howorth has sought Relevance for their creative SEO and digital marketing services and established network around the Côte d'Azur and Monaco.

Written by Laurence James, Posted in Company News

11March

Relevance Top 10 - March

Relevance Top 10 - March

Here is a selection of the latest Digital news and updates, brought to you by Relevance. In March URL Best Practice, Google's Mobile Deadline, and Content Marketing budgets are among the insights from industry specialists along with the ever-increasing presence of mobile marketing.

Written by Sarah Muir, Posted in SEO News

05March

New Google Ranking Signal of “Mobile-Friendliness”

New Google Ranking Signal of “Mobile-Friendliness”

Google recently announced that a website’s “mobile-friendliness will be taken into consideration as a “significant” new ranking signal from April 21 onwards; thus it gives you less than 2 months to optimise your website to make it mobile-friendly. All languages worldwide will be affected by this update.

Written by Ines Hager, Posted in Web Development

12February

Relevance Signs New Contract with Fraser Yachts

Relevance Signs New Contract with Fraser Yachts

Relevance is pleased to announce that Fraser Yachts has committed to a new contract extension to further build on a successful five-year relationship dating back to 2009.

Fraser Yachts has firmly established itself as the world’s leading luxury yachting agency and now sells more vessels over 25m than another yacht brokerage.

Written by Laurence James, Posted in Company News

30January

Relevance Announces Luxury Hotel Client

Relevance Announces Luxury Hotel Client

Relevance is pleased to announce its latest client, luxury hotel and holiday apartment experts Fuerte Hoteles.

Since its conception in 1957, Fuerte Hoteles has established itself as a leading authority on luxury Andalucia holidays, providing exceptional customer service with outstanding facilities including spas, restaurants, landscaped gardens, and premium sports facilities.

Written by Laurence James, Posted in Company News

15January

Moz Top 10 - January

Moz Top 10 - January

Join Relevance for the first Moz Top 10 of the year 2015. We take a look at all this month’s top SEO news and blogs, including reviews of 2014 and predictions for the forthcoming calendar year. Expect a broad spectrum of SEO insight covering changes to the Firefox browser, content marketing trends for 2015 and even tips on how to improve title tag CTR by 20%.

Written by Laurence James, Posted in SEO News

12January

Keep Google Content with your Content

Keep Google Content with your Content

Google's primary function is to provide its users with information and answers. In order to achieve the best possible service, Google judges the content uploaded to it and has developed algorithms to penalise poor content and reward good content. Consequently high quality content not only improves the user’s experience of a particular website but also improves its visibility in the search engine. Now that Google is scrutinising content more than ever, website owners need to consider how they can improve their content.

Written by Laurence James, Posted in Relevance Academy

05January

Calculating Click Through Rates

Calculating Click Through Rates

A website's Click Through Rate (CTR) is best described as the proportion of visitors who click on a specific hyperlink. The CTR is therefore essential in measuring the success of a particular online advertising campaign. In this latest blog, Relevance reveals how to succesfully and accurately calculate Click Through Rates and how to analyse the subsequent data.

Written by Laurence James, Posted in Relevance Academy

10December

Moz Top 10 - December

Moz Top 10 - December

Moz Top 10 - December

Welcome to the final Moz top 10 of the year 2014. Join Relevance as we take a look at not only December's SEO news but also at changes that have occurred to the industry over the past year and what we can expect from the future of SEO. In this month's issue we will be covering a diverse range of SEO topics from creating rich snippets to current landing page trends from experts on the subjects.

Written by Laurence James, Posted in SEO News

02December

The Relevance Guide to Google's Penguin Update

The Relevance Guide to Google's Penguin Update

The Relevance Guide to Google's Penguin Update

On Friday 17th October, an event happened that shook the entire SEO world. Suddenly, everywhere, organic search engine rankings were fluctuating. There were reports of some websites ranking 30 to 40 places higher, while other websites experienced some dramatic drops. For those SEO enthusiasts among you, you might recall Google’s John Mueller forecasting a Penguin algorithm update before the turn of the year, and for those of you who aren’t SEO enthusiasts, this algorithm's primary aim is "combatting spam". 

Written by Laurence James, Posted in SEO News

26November

Ways to Increase your Conversion Rate and How to Track it

Ways to Increase your Conversion Rate and How to Track it

conversion is the exact moment when customer and company engage in business. The conversion rate measures successful customer interaction whether that entails making a purchase, downloading an app, making email or telephone contact, or simply filling out a form. All of these actions have value to a business. This is why conversion rates are absolutely crucial to any successful company.

Written by Laurence James, Posted in Relevance Academy