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Relevance Web Marketing Blog

Monthly SEO and Website Marketing News

13February

Moz Top 10 - February

Moz Top 10 - February

At Relevance Web Marketing we like to keep our followers up-to-date; now is the time of February’s top SEO news and blogs. This month’s post will cover a wide array of topics, ranging from more technical SEO information to management issues and personal advice for time-saving strategies. 

 

Written by Ines Hager, Posted in SEO News

12February

Relevance Signs New Contract with Fraser Yachts

Relevance Signs New Contract with Fraser Yachts

Relevance is pleased to announce that Fraser Yachts has committed to a new contract extension to further build on a successful five-year relationship dating back to 2009.

Fraser Yachts has firmly established itself as the world’s leading luxury yachting agency and now sells more vessels over 25m than another yacht brokerage.

Written by Laurence James, Posted in Company News

30January

Relevance Announces Luxury Hotel Client

Relevance Announces Luxury Hotel Client

Relevance is pleased to announce its latest client, luxury hotel and holiday apartment experts Fuerte Hoteles.

Since its conception in 1957, Fuerte Hoteles has established itself as a leading authority on luxury Andalucia holidays, providing exceptional customer service with outstanding facilities including spas, restaurants, landscaped gardens, and premium sports facilities.

Written by Laurence James, Posted in Company News

15January

Moz Top 10 - January

Moz Top 10 - January

Join Relevance for the first Moz Top 10 of the year 2015. We take a look at all this month’s top SEO news and blogs, including reviews of 2014 and predictions for the forthcoming calendar year. Expect a broad spectrum of SEO insight covering changes to the Firefox browser, content marketing trends for 2015 and even tips on how to improve title tag CTR by 20%.

Written by Laurence James, Posted in SEO News

12January

Keep Google Content with your Content

Keep Google Content with your Content

Google's primary function is to provide its users with information and answers. In order to achieve the best possible service, Google judges the content uploaded to it and has developed algorithms to penalise poor content and reward good content. Consequently high quality content not only improves the user’s experience of a particular website but also improves its visibility in the search engine. Now that Google is scrutinising content more than ever, website owners need to consider how they can improve their content.

Written by Laurence James, Posted in Relevance Academy

05January

Calculating Click Through Rates

Calculating Click Through Rates

A website's Click Through Rate (CTR) is best described as the proportion of visitors who click on a specific hyperlink. The CTR is therefore essential in measuring the success of a particular online advertising campaign. In this latest blog, Relevance reveals how to succesfully and accurately calculate Click Through Rates and how to analyse the subsequent data.

Written by Laurence James, Posted in Relevance Academy

10December

Moz Top 10 - December

Moz Top 10 - December

Moz Top 10 - December

Welcome to the final Moz top 10 of the year 2014. Join Relevance as we take a look at not only December's SEO news but also at changes that have occurred to the industry over the past year and what we can expect from the future of SEO. In this month's issue we will be covering a diverse range of SEO topics from creating rich snippets to current landing page trends from experts on the subjects.

Written by Laurence James, Posted in SEO News

02December

The Relevance Guide to Google's Penguin Update

The Relevance Guide to Google's Penguin Update

The Relevance Guide to Google's Penguin Update

On Friday 17th October, an event happened that shook the entire SEO world. Suddenly, everywhere, organic search engine rankings were fluctuating. There were reports of some websites ranking 30 to 40 places higher, while other websites experienced some dramatic drops. For those SEO enthusiasts among you, you might recall Google’s John Mueller forecasting a Penguin algorithm update before the turn of the year, and for those of you who aren’t SEO enthusiasts, this algorithm's primary aim is "combatting spam". 

Written by Laurence James, Posted in SEO News

26November

Ways to Increase your Conversion Rate and How to Track it

Ways to Increase your Conversion Rate and How to Track it

conversion is the exact moment when customer and company engage in business. The conversion rate measures successful customer interaction whether that entails making a purchase, downloading an app, making email or telephone contact, or simply filling out a form. All of these actions have value to a business. This is why conversion rates are absolutely crucial to any successful company.

Written by Laurence James, Posted in Relevance Academy

20November

Long tail keywords, a winning formula

Long tail keywords, a winning formula

SEO advice: Make way for long tail keywords to better connect with customers and watch increased traffic from a targeted audience flow to your website.

Defining keywords and ranking for them is necessary to attract the right clients to your site and ensure a high ROI. “Head” keywords e.g. “real estate”, are broad terms with one or two words. These tend to be popular but highly competitive and, according to Moz, only make up 30% of searches.

Written by Emma Brassington, Posted in Relevance Academy

07November

Moz Top 10 - November

Moz Top 10 - November

Relevance rounds up this month’s best articles from the Moz blog.

Once again, Moz has provided us with some interesting articles. Get ready to be shocked as you learn why CopyBlogger denounces Facebook and why Google algorithms aren’t the be-all-and-end-all of SEO. Relevance presents you with some teasers here.

Written by Emma Brassington, Laurence James, Posted in SEO News

30October

How Social Media Promotes Your Site's Content & Improves SEO

How Social Media Promotes Your Site's Content & Improves SEO

Everybody uses social networking sites like Facebook to catch up with long lost friends, to share photos, or just keep in touch, but can social sites really boost your search engine optimisation efforts? The short answer is yes - read on for an overview of how different social media can be used to help promote your business online.

Written by Emma Brassington, Posted in Relevance Academy

21October

A Weekend in Provence With Relevance PR

A Weekend in Provence With Relevance PR

On the weekend of 6th and 7th September 2014, Relevance and Affinity Holidays France took a group of eight journalists on a weekend visit to the Var region of Provence. Journalists from publications including the Radio Times, The Nottingham Post, Cheshire Life, Gloucestershire Echo, Birmingham Mail and Mumsnet were invited on the trip to discover family activities that can be enjoyed on a holiday in Provence. 

Written by Tim Beecroft, Posted in Company News

15October

How Link Baiting Techniques Maximise the Success of your SEO

How Link Baiting Techniques Maximise the Success of your SEO

Link bait is content on your website that encourages people to share, like and most importantly link to your content, not because they have been asked to, but because they want to. Importantly, these hyperlinks to your content will in time improve your site’s position on search engines. So what techniques can you use in order to maximise your reader’s experience, to get them hooked and start linking?

Written by Emma Brassington, Posted in Relevance Academy

07October

Luxury Yachting Experience with Relevance PR

Relevance organises a luxury yachting experience to remember

Luxury Yachting Experience with Relevance PR

On September 27th to 28th 2014 Relevance hosted a luxury press trip for UK and US media to provide them with the ultimate luxury yachting experience on the French Riviera.

 

Journalists were invited to attend the French Riviera’s most prestigious yachting events, the Monaco Yacht Show and Les Voiles de Saint Tropez.

Written by Lauren Schmitt, Posted in Company News