Getting press coverage is big business for industries trying to get the word out about their product or services. The goal of Public Relations (PR) is to inform the public, prospective customers and stakeholders, in an attempt to influence their views about the company. Content creation and distribution is the key to that objective and PR employees spend a great deal of time working with online newspapers and other traditional and digital outlets to publish an article featuring their client in an attractive light.
This week’s Relevance countdown of Moz’s Top 10 brings you huge news from the world of search, with Google Posts helping out small businesses, HTTP/2 speeding up your website and a new tool to make content repurposing much easier. Enjoy. Continue reading “SEO Top 10 Relevance – 3rd July 2017”
Despite living in the digital age, building offline connections and personal relationships is more important than ever. Events, whether they are social or industry-specific, give business owners and employees the opportunity to network and make connections with people they wouldn’t usually have the chance to meet. After all, business is all about who you know, reputation and word of mouth, so I’ve put together this article to help you get ahead of the game and get your networking shoes on to mingle like a pro. I’ll share examples of how the Relevance team uses events as opportunities to network and promote our clients’ brands. Continue reading “Rumble’s Guide to Networking at Business Events Like a Pro”
Relevance is delighted to announce that we have signed the luxury helicopter company Monacair. Relevance has taken over digital marketing for the Monegasque airline based at Monaco Heliport. Monacair flies between Monaco and Nice with it’s Regular Line service every 15 minutes. It also offers private transfers between Monaco, Nice, St Tropez, Cannes and a range of other French Riviera destinations.
The annual EBACE (European Business Aviation Convention & Exhibition) event took place at Geneva’s Palexpo Exhibition Centre took place last month between 22nd and 24th May. Rumble Romagnoli attended on behalf of Relevance and made some interesting new acquaintances and contacts within the aviation industry. Continue reading “Relevance Attends EBACE 2017 in Geneva”
The Relevance team was delighted to attend the Monaco Grand Prix over the weekend. It was another action-packed event that was as exciting off the track as it was on it. We were watching from the Fairmont Monte Carlo Hotel as Ferrari claimed their victory with both Sebastian Vettel and Kimi Raikonnen dominating the race and the podium. The Fairmont Hotel has an enviable view of the street circuit since it is located on the corner of the legendary Fairmont Hairpin, an incredibly technical part of the track where the drivers have to demonstrate a great deal of precision. The luxury hotel is also home to Nikki Beach, a stylish rooftop pool area where VIPs mingle and are entertained by DJs and live music. Under the searing Mediterranean sun, the hotel’s discerning guests sipped cool drinks and enjoyed the highlight of Monaco’s social and sporting calendars. Continue reading “Relevance Attends Monaco Grand Prix 2017”
In the latest edition of Relevance’s roundup of Moz’s Top 10, we bring you the latest on Amazon’s attempt to own the connected ecosystem of the future, as well as news on two major SEO companies going toe to toe in court, and, of course, the continuation of the keywords vs. topics saga. Enjoy. Continue reading “Relevance SEO Top 10 – 22nd May 2017”
Although the world seems to be full of confusion, we at Relevance are still as reliable as ever in bringing you real stories from the world of search. This week’s re-cap of Moz’s Top 10 covers everything from ‘fake news’ to Amazon’s snooping. Enjoy. Continue reading “Relevance SEO Top 10 – 11th May 2017”
Google remarketing is one of the most effective ways to target Internet users who have already browsed your website but did not purchase anything or convert. Different advertisements are displayed on different websites across a range of platforms, and are targetted at those that have already shown an interest in your product or service. Once set up, remarketing is automated and works effectively to increase your website’s conversions.