Figures released by Neilsen, the leading global information and measurement company, reveals that paid search (PPC) accounts for only 6% of total clicks from search engines. This might highlight the importance of running organic or natural search campaigns alongside paid search campaigns in any company's digital marketing budget.

The general picture of monthly social media usage in Russia can be seen in the following graphic:

As you can see, Twitter doesn’t even make the top 4, whilst the global king of social media, Facebook, is beaten by Vkontakte and Odnoklassniki. When you take into consideration the fact that the figure for Google incorporates Google, G+ and YouTube that also becomes a lot less impressive.

This week Relevance launched a brand new website for luxury yacht, villa and chalet supplier – Gourmet Deliveries. The new website has greatly improved user experience, partly down to a new ordering facility created by the Relevance development team. This new function allows yacht chefs, as well as villa and chalet owners etc, to log in to the website where they will discover lists of products available (food, cleaning products, kitchen products etc). They then simply click on the items they wish to order, and the items are complied into a list which is e-mailed to the orders team at Gourmet Deliveries HQ. This function also produces the list in PDF format for your records.

Usually duplicate content or pages on the internet are penalised by Google and other search engines as being spam and can cause a website’s SERP ranking to drop significantly. So how then do you create two legitimate pages or websites with almost identical content in the same language but targeting different countries?

In today’s online world it has now become almost impossible for companies to ignore social media as a means of advertising and connecting with their consumers and stakeholders. The undisputed king of this social media marketplace is Facebook however too often businesses aren’t utilising it to its maximum potential

The world of SEO is constantly changing and so it is important to keep up to date with the latest developments. Here’s our roundup of the best articles from the Moz top ten SEO articles on the web for the month of April.

Relevance have moved away from the pack with their business cards with pictures. Rumble, Managing Director at Relevance picked up the idea at the Fort Lauderdale boat show in 2011 where American companies had started using staff pictures on cards to get prospects and partners to remember your face. "After a networking event it is useful to have cards with people's faces on." he said, "with a pile of cards it is important to be remembered." Nick Whiteley, Head Designer at Relevance, created these luxury business cards with pictures. Let us know what you think or contact us for a design quote.

Spring is finally upon us and activity in the luxury sector is heating up as well. This weekend saw the return of the Top Marques Show to Monaco; the glamorous principality making a fitting location for luxury exhibitors to show off the best of their products. With Cars, Superboats, Watches and Jewellery amongst other Luxury exhibitors present there was a really eclectic and exciting mix of products and brands on display.

The 2013 Antibes Yacht Show opened its doors yesterday to an excited crowd. Awaiting them in the harbour's berths were some of the world's most sublime superyachts and in the well appointed marques were experienced industry experts, including Relevance Web Marketing, to greet them.

The Relevance design and development team are delighted to announce the launch of a brand new website for Zoom Yachting. The new website went live this morning, just in time for the Antibes Yacht Show which starts tomorrow – 18^th April 2013.

Relevance has consolidated six websites into one with this sleek and professional design. Using our custom built CMS, Zoom Yachting is able to edit content and images easily via the admin panel. Head Designer Nick Whiteley came up with the design which benefits from simple functionality and navigation. Relevance Developer, Pawel Sadowski created a custom built CMS based on the needs of Zoom Yachting.

Understanding Google’s keyword matching tool and using it effectively is vital to maximising the potential of any adwords campaign. Here’s our short guide and a few tips on how to make the most of it for both SEM and SEO purposes.

Supercar Experiences is the UK's premier supplier of Supercar hire vehicles. With the largest selection of supercars in the country and delivery available on all models they offer affordability alongside a professional service. They recently decided to come on board with Relevance Web Marketing after Nik Hardwick agreed an SEO and marketing contract with Relevance director Rumble Romagnoli.

It brought together the most influential players from all international property sectors - office, residential, retail. Relevance real estate marketing experts visited the show and met the representatives of English Racines Partners, Turkish Viatrans and Italian Interna Real Estate.

Last week, Industrial Scientific agreed on a multilingual SEO and online marketing contract with Account Manager Gillon Hunter.

Industrial Scientific is a leading provider of gas detection as a service and portable gas detectors. With offices worldwide – Industrial Scientific is looking to improve online exposure for the European markets as well as improve communication/blog interactions with foreign customers.

The latest round up of the Google Webmaster blog to keep you up-to-date with the most interesting and important articles from March. Contact Relevance Web Marketing if you have any questions on these articles.