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Relevance Web Marketing Blog

Monthly SEO and Website Marketing News

30January

Relevance Announce New Client

Relevance Announce New Client

Relevance is pleased to announce its latest client, luxury hotel and holiday apartment experts Fuerte Hoteles.

Written by Laurence James, Posted in Company News

15January

Moz Top 10 - January

Moz Top 10 - January

Join Relevance for the first Moz Top 10 of the year 2015. We take a look at all this month’s top SEO news and blogs, including reviews of 2014 and predictions for the forthcoming calendar year.

Written by Laurence James, Posted in SEO News

12January

Keep Google Content with your Content

Keep Google Content with your Content

The primary function of Google is to provide its users with information and answers. Google also intends to provide the best possible service it can, which means greater quality of content. In order to achieve this, Google judges and rates the content uploaded to it and since its creation in 1998, has developed algorithms to accomplish this. Consequently better content not only improves the user’s experience of your website but also improves its ranking in the search engine. Now that Google are scrutinising content more than ever, with robots more sophisticated than before, website owners need to ask themselves how they can improve their content.

Written by Laurence James, Posted in Relevance Academy

05January

Calculating Click Through Rates

Calculating Click Through Rates

A website's Click Through Rate (CTR) is best described as the proportion of visitors who click on a specific hyperlink. The CTR is therefore essential in measuring the success of a particular online advertising campaign. In this latest blog, Relevance reveals how to calculate the CTR.

Written by Laurence James, Posted in Relevance Academy

10December

Moz Top 10 - December

Moz Top 10 - December

Moz Top 10 - December

Welcome to the final Moz top 10 of the year 2014. Join Relevance as we take a look at not only December's SEO news but also at changes that have occurred to the industry over the past year and what we can expect from the future of SEO.

Written by Laurence James

02December

The Relevance Guide to Google's Penguin Update

The Relevance Guide to Google's Penguin Update

The Relevance Guide to Google's Penguin Update

On Friday 17th October, an event happened that shook the entire SEO world. Suddenly, everywhere organic rankings were fluctuating. There were unprecedented reports of ranking increases as high as 30 to 40 places. On the flip side there were some dramatic drops in search engine rankings leaving some websites devastated.

Written by Laurence James

26November

Ways to Increase your Conversion Rate and How to Track it

Ways to Increase your Conversion Rate and How to Track it

conversion is the exact moment when customer and company engage in business. The conversion rate measures successful customer interaction whether that entails making a purchase, downloading an app, contacting by email or phone, signing a contract or filling out a form. All of these actions have value to your business.

This is why increasing your conversion rates is absolutely crucial in the modern world of business. A good conversion rate translates into high sales volume.

Written by Laurence James, Posted in SEO News

20November

Long tail keywords, a winning formula

Long tail keywords, a winning formula

SEO advice: Make way for long tail keywords to better connect with customers and watch increased traffic from a targeted audience flow to your website.

Written by Emma Brassington

07November

What's New in the World of SEO - Roundup of Moz Top 10 Articles

What's New in the World of SEO - Roundup of Moz Top 10 Articles

Relevance Web Marketing rounds up this month’s best articles from the Moz blog.

Once again, the Moz blog has provided us with some interesting articles. Get ready to be shocked as you learn why CopyBlogger denounces Facebook and why Google algorithms aren’t the be-all-and-end-all of SEO. Relevance presents you with some teasers here.

Written by Emma Brassington, Laurence James, Posted in SEO News, Web Development

30October

How Social Media Promotes Your Site's Content & Improves SEO

How Social Media Promotes Your Site's Content & Improves SEO

Everybody uses social networking sites like Facebook to catch up with long lost friends, to share photos, or just keep in touch, but can social sites really boost your search engine optimisation efforts? The short answer is yes - read on for an overview of how different social media can be used to help promote your business online.

Written by Emma Brassington, Posted in SEO News, Social Websites

21October

A Weekend in Provence With Relevance PR

A Weekend in Provence With Relevance PR

On the weekend of 6th and 7th September 2014, Relevance and Affinity Holidays France took a group of eight journalists on a weekend visit to the Var region of Provence. Journalists from publications including the Radio Times, The Nottingham Post, Cheshire Life, Gloucestershire Echo, Birmingham Mail and Mumsnet were invited on the trip to discover family activities that can be enjoyed on a holiday in Provence. 

Written by Tim Beecroft, Posted in Company News

15October

How Link Baiting Techniques Maximises The Success Of Your SEO

How Link Baiting Techniques Maximises The Success Of Your SEO

What is link baiting?

Link bait is content on your website that encourages people to share, like and most importantly link to your content, not because they have been asked to, but because they want to. Importantly, these hyperlinks to your content will in time improve your site’s position on search engines. So what techniques can you use in order to maximise your reader’s experience, to get them hooked and start linking?

Written by Emma Brassington, Posted in SEO News, Web Development

07October

Luxury Yachting Experience with Relevance PR

Relevance organises a luxury yachting experience to remember

Luxury Yachting Experience with Relevance PR

On September 27th to 28th 2014 Relevance hosted a luxury press trip for UK and US media to provide them with the ultimate luxury yachting experience on the French Riviera.

Journalists were invited to attend the French Riviera’s most prestigious yachting events, the Monaco Yacht Show and Les Voiles de Saint Tropez.

Relevance organised an action-packed trip for journalists from Mail Online, The Guardian, Financial Times How to Spend It, Super Yacht World, Superyacht Times and Fish Media, who enjoyed the superyacht and regatta lifestyle for a shining weekend.

Written by Lauren Schmitt, Posted in Company News

07October

Relevance at the 2014 Fort Lauderdale Boat Show

Relevance at the 2014 Fort Lauderdale Boat Show

Fort Lauderdale in Florida will this year host its 55th international boat show. The exhibition is the world’s largest in-water boat show and runs between 30th October-3rd November across seven city locations. Spread over a colossal three million square feet of exhibition space, the Fort Lauderdale International Boat Show will feature nearly four billion dollars of boats and marine products ranging from trawlers to inflatables and catamarans to superyachts.

Written by Laurence James, Posted in Company News

03October

Silver Star Yachting, A New Partnership for Relevance

Relevance’s position as the leaders in luxury digital PR industry affirmed by the addition of a new yachting client

Silver Star Yachting, A New Partnership for Relevance

The second half of 2014 promises to be as successful as the first half for Relevance, with the announcement of a new partnership with Silver Star Yachting, in addition to many promising contacts made at the 2014 Monaco Yacht Show.

 

Written by Chrissie McClatchie, Posted in Company News