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Relevance Web Marketing Blog

Monthly SEO and Website Marketing News

07October

Relevance at the 2014 Fort Lauderdale Boat Show

Relevance at the 2014 Fort Lauderdale Boat Show

Fort Lauderdale in Florida will this year host its 55th international boat show. The exhibition is the world’s largest in-water boat show and runs between 30th October-3rd November across seven city locations. Spread over a colossal three million square feet of exhibition space, the Fort Lauderdale International Boat Show will feature nearly four billion dollars of boats and marine products ranging from trawlers to inflatables and catamarans to superyachts.

Written by Laurence James, Posted in Company News

03October

Silver Star Yachting, A New Partnership for Relevance

Relevance’s position as the leaders in luxury digital PR industry affirmed by the addition of a new yachting client

Silver Star Yachting, A New Partnership for Relevance

The second half of 2014 promises to be as successful as the first half for Relevance, with the announcement of a new partnership with Silver Star Yachting, in addition to many promising contacts made at the 2014 Monaco Yacht Show.

Based out of the island in Ischia, just off the coast of Naples in Italy, Silver Star Yachting is a respected and successful yacht charter agency, founded by husband and wife, Nicola Iacono and Rosanna Arcamone.

Written by Chrissie McClatchie, Posted in Company News

02October

A Successful Monaco Yacht Show 2014

A Successful Monaco Yacht Show 2014

On the 24th anniversary of the Monaco Yacht Show more than one hundred of the world’s finest superyachts converged onto the illustrious Port Hercule for the most highly anticipated yachting event of this calendar year. 

Written by Laurence James, Posted in Company News

24September

Moz Top 10 - September

Moz Top 10  - September

Relevance Web Marketing rounds up the 10 best articles in last month's Moz blog.

Moz has brought us some interesting articles this month ranging from Google’s response to the European anti-Google adds to the beauty of candour in the workplace. Relevance gives a brief overview of each article here.

Written by Emma Brassington, Posted in SEO News

18September

Relevance at the 2014 Cannes Yacht Show

Relevance at the 2014 Cannes Yacht Show

For five days yachting industry professionals from 25 different countries converged onto the beautiful ports of Cannes. In attendance were the Relevance team of yacht marketing experts keen to catch a glimpse of what the last quarter of 2014 has in store for yacht brokers and buyers, yacht services suppliers and shipyards.

Written by Laurence James, Posted in Company News

05September

Twitter Analytics - How Sweet are your Tweets?

Twitter Analytics - How Sweet are your Tweets?

With more than 241 million active users, Twitter provides us with a powerful social media platform to share digital content, allowing our Tweets to drive traffic and engagement.

But, have you ever wanted to know which Tweets your followers chirp on about? Well now you can, with Twitter Analytics.

 

Written by Emma Brassington, Posted in SEO News, Social Websites

27August

The Official Relevance Press Trip at the 2014 Monaco Yacht Show

The Official Relevance Press Trip at the 2014 Monaco Yacht Show

As the yachting world turns its attentions to the annual Monaco Yacht Show, Relevance looks forward to celebrating the occasion with an exciting press trip including seven journalists from the finest international news and yachting publications.

 

Written by Laurence James, Posted in Company News

27August

Relevance Team at the 2014 Monaco Yacht Show

Relevance Team at the 2014 Monaco Yacht Show

The 24th annual Monaco Yacht Show will be held between the 24th-27th September and promises to be better than ever. The usual list of attendees will be present, including shipyards, suppliers, brokers, naval architects, engineers and media.Yacht enthusiasts and professionals alike consider the show to be the world’s most important superyacht event.

Written by Laurence James, Posted in Company News

27August

The 2014 Cannes Yacht Show

The 2014 Cannes Yacht Show

As Cannes prepares itself for the 37th edition of the Cannes Yacht Show, Relevance looks forward to what attendees can expect from this year’s exhibition.

Written by Laurence James, Posted in Company News

26August

Could Sitelinks in your Adwords Campaign help lead to Organic ones?

Relevance investigates the correlation between paid and organic sitelinks.

Could Sitelinks in your Adwords Campaign help lead to Organic ones?

Sitelinks are attractive to digital marketers and business owners as they create a link to not only one, but multiple pages of a website in SERPs. Ever since Google introduced organic site links in search results, everyone in the SEO world has been debating how obtain them.

Written by Lauren Schmitt, Posted in SEO News

19August

Moz Top 10 - August

Moz Top 10 - August

It may be the height of summer, but that doesn’t mean that the SEO world has gone on holiday. Far from it, in fact, and it would seem that the SERP has been their main focus this month. We take a look at August’s top ten articles from the Moz blog:

 

Written by Chrissie McClatchie, Posted in SEO News

11August

Is Digital the Future of Marketing?

Relevance reviews Accenture's fourth CMO Insights Survey findings.

Is Digital the Future of Marketing?

Accenture has released their findings of their fourth Chief Marketing Officer (CMO) Insights survey 2013/2014, based on the views and challenges of over 580 senior marketing executives from 10 different industries, from around the world. Relevance reviews the survey results.

Written by Lauren Schmitt, Posted in SEO News

08August

Brand Mentions – The Missing Link

Brand Mentions – The Missing Link

Google is pretty secretive about the exact details of its algorithm updates, so it is not always easy to see when a change has been made.  Here at Relevance we keep a close eye on the game and our research and analysis of data allow us to provide essential insights for our clients’ continued success online.

Posted in SEO News

24July

MOZ Top 10 Articles - July

MOZ Top 10 Articles - July

Relevance Web Marketing likes to keep its followers up to date on all the latest industry news and developments. Read on to discover July's top ten articles in the world of SEO, as seen on the renowned Moz Blog.

Written by Laurence James, Posted in SEO News

25June

Is Google Adwords the best tool to increase Brand Awareness?

Relevance reviews Google's and Ipsos MediaCT's study on search ads; and explains other techniques which also increase brand awareness.

Is Google Adwords the best tool to increase Brand Awareness?

 

Google and Ipsos MediaCT have recently released the results of their new meta-study on how effective search ads can increase brand awareness. The conclusion, was that search ads increased both top-of-mind and unaided awareness; however, search ads are not the only digital marketing techniques to consider when trying to get your brand recognised, with others such as SEO and PR equally important.

Written by Lauren Schmitt, Posted in SEO News