This week, Relevance’s countdown of Moz’s top 10 contains big news from the world of tech, including voice search and AI. As if that wasn’t enough, there’s some bad news for brand engagement on Facebook. Gulp.
We at Relevance are delighted to welcome aboard Morley Yachts to our yacht marketing services.
Morley Yachts has enlisted Relevance for a new build website for their yacht brokerage, with the aim of creating a strong and impactful digital marketing program that will make use of the team’s extensive experience in SEO and digital marketing. Through the creation of a new website, which will be optimized for SEO, Relevance will develop a highly competitive digital strategy for Morley Yachts. We will improve the brokerage’s search engine visibility and competitiveness within the yachting industry. Relevance will also be integrating Yatco and Charter Index feeds into the company’s website.
Are you up to speed with the latest news from the world of SEO? In Relevance’s latest summary of Moz’s top 10, we cover trust in Google, dark traffic and everything in between. So block out some time in your diary, lock your office door, sit back and enjoy.
If the words ‘keyword research’ make the hairs on the back of your neck bristle with worry and conjure up visions of days staring at a screen with no end in sight then this article is for you. Britney Muller’s lazy writer’s guide to 30-minute keyword research is packed full of useful and effective research tips to help speed things up. You can thank her later.
Companies and individuals decide to migrate websites for a number of reasons, but it is usually a daunting proposition. Site owners are concerned about the impact of potential traffic loss, or even revenue loss.
On a more immediate level, they risk losing a lot of the accumulated SEO traction they have worked so hard to put in place and could see their top ranking search engine results pages (SERPs) disappear. However, there are certain best practice processes you can use to avoid common pitfalls and make your website migration a success story.
The world of search never stops changing and this week was no exception. Luckily the Relevance countdown of Moz’s top 10 is here to keep you up to date.
This week we cover everything from Google’s big changes to why you should still use newsjacking. Enjoy. Continue reading “SEO Top 10 Relevance – 11th August 2017”
As we look forward to the upcoming Cannes, Monaco, and Fort Lauderdale Yacht Shows, Relevance yacht marketing professionals have set out some marketing advice for yachting companies; how to prepare and get the best out of the global presence these yacht shows provide.
The Cannes Monaco Yacht Shows and then FLIBS are back to back and many of the large brokers, shipyards, crew companies, yachting suppliers and service firms will be at all. These yacht shows provide industry leaders with a chance to showcase their successes of the year and new products and services for the new year. Yet, many yacht companies fail to promote and market their brand in advance of the events.
Last week, the SEO world was rocked by the news that Rand Fishkin, the Founder of Moz and an all-round SEO guru, would be stepping down from his prominent role at the helm of Moz. But fear not, digital marketers, he will maintain a role within the company.
In this week’s Moz Top 10, the man himself analyses click, visit and engagement data to explore Google’s algorithm; BuzzSumo delves into the world of effective titles; and Moz shares a case study that saw a team of marketing professional take a site from zero to 100k visitors in just one year. Continue reading “SEO Top 10 Relevance – 12th July 2017”
Getting press coverage is big business for industries trying to get the word out about their product or services. The goal of Public Relations (PR) is to inform the public, prospective customers and stakeholders, in an attempt to influence their views about the company. Content creation and distribution is the key to that objective and PR employees spend a great deal of time working with online newspapers and other traditional and digital outlets to publish an article featuring their client in an attractive light.
This week’s Relevance countdown of Moz’s Top 10 brings you huge news from the world of search, with Google Posts helping out small businesses, HTTP/2 speeding up your website and a new tool to make content repurposing much easier. Enjoy. Continue reading “SEO Top 10 Relevance – 3rd July 2017”
The Relevance team is delighted to welcome two more business aviation clients on board. We recently signed JetClass and Charterscanner who will benefit from our full range of SEO and digital marketing services.