Relevance has recently opened offices in Monte Carlo, Monaco. New offices have been acquired on 38 Boulevard des Moulins, Monaco 98000 and Kate Snesareva will be managing a team of website designers and digital marketing specialists in the Monaco offices.
Relevance is known for its luxury digital marketing services, including super yacht marketing, real estate and yachting website design and development, multilingual SEO & digital advertising, as well as content management, PR and social media solutions.
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As the yachting world arrives in Europe today for the first of the International Yacht Shows, the Relevance team is readying itself for the most important two months of Yacht Marketing business of the year. The Yachting Festival de Cannes, the Monaco Yacht Show and the Fort Lauderdale International Boat Show are now upon us and the lazy summer holidays have become a distant blur. Yachting clients are looking for high net worth clients to buy and charter yachts, so their marketing spend and approach will have become very serious. Websites and promotion, SEO and advertising, social media and branding are all being talked about. Marketing Directors of the largest boat brands, brokerage houses, and of course all the supplier companies, will be in the major spotlight as these prestigious events open their doors for international visitors. Where their brand is placed will be critical to sales.
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Relevance has signed a very new and interesting contract to optimise and promote the website of cutting edge technology company, in French.
Josephine Besson who heads the Relevance French SEO team concluded a partnership with Second Elements, a German web agency, for the French digital marketing of their client Devolo thus cementing a partnership at the same time.
Devolo is already one of the German leaders of the WiFi rehearsal “power line carriers” market; this relatively new technology allows the amplification of a Wifi network via the electric waves of a private home or an office. A very simple to use system whose concept is to repeat the wavelength router WPS as it is received; this signal is then repeatable again and so on from room to room.
The account manager dedicated to this project will be Josephine Besson, she will take the challenge, starting with the optimization of the main landing site pages from the beginning of October 2015. Josephine was “delighted and very excited to start working on such a project” she is looking forward to test the Devolo products and to soon be able to spread their benefits over the Francophone web.
Relevance has started work on a project with sol-nrg.com start-up who make state of the art solar charging tables which allow you to charge your electronic devices at the same time as having a coffee, drinking a cocktail or even reading a book. Relevance will be helping on the English and French digital marketing to target hotel and catering professionals.
Relevance continues to share the latest international digital marketing news about social media. China has an emerging digital market in luxury, real estate and many other fields. To promote a business in China, digital marketing professionals can choose to start by creating their own apps or by managing their own official account on the social media platform Wechat (Weixin in Chinese). Following the previous article about Wechat social marketing in China, Relevance presents an analysis of both approaches to promoting a business before offering practical suggestions to business developers.
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Welcome to the latest top 10 digital marketing update presented by Relevance. In this month’s issue, we round up ten valuable articles from Moz blog, including topics from new Google data platform and psychological analysis on marketing, to link building and the latest trend: “how old do I look”. Meanwhile, we will continue to share updated information with you about Google Mobilegeddon.
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Relevance presents its exclusive top 10 latest digital marketing updates and reviews. This edition features an analysis of the significance of Google’s ‘Mobilegeddon’ last week. You can also look forward to advice on using your competitors to your advantage, creating unique original content, reducing bounce rates and making the most of social media.
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Optimising your PPC Campaign is the key to better performing adverts. With these seven essential tips, discover how you could increase your click-through-rate and reduce your Cost Per Click simultaneously.
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Relevance brings you the top 10 latest digital marketing news and updates. This edition includes a diverse range of insights into the most up-to-date SEO tactics, advice on making the most of social media and further news on Google’s ‘mobile-friendly’ update next week.
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SEO (Search Engine Optimisation) is the practice of modifying a website to improve its visibility and organic positioning in a search engine results page. When creating a website, there are many factors that will influence your website’s ranking, some of them are more immediately apparent than others. Consequently, Relevance has created a ‘checklist’ of key SEO strategies to increase traffic to your website.
Continue reading “6 Must-Have SEO Essentials Before Your Website Launch”