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Jetset Agency St Tropez est content pour travailler avec Relevance qui a aide énormément para port a notre référencement.
 
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South of France keywords; what to choose Print E-mail

When choosing keywords you must pick a set of generic industry words, as well as more specific product, service and location words which have a higher conversion rate. For example for our client Jetset Agency who specialises in luxury property for sale in St Tropez has chosen keyphrases such as "luxury rental villa" as well as "luxury villas for sale in st tropez." The Relevance Consultant will help you choose your keywords.
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How many keywords per page Print E-mail

Relevance optimize websites using 3 keyphrases per page; we use keyphrases of 3-5 keywords. So rather than luxy villa, we would use luxury villa south of france.
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Original Online Copy Print E-mail

When writing for the web it is always best to keep your copy original, and concise. Good copywriting should pass the AIDAS test says David Mill in his book Content is King:

  • grabbing A attention
  • strengthing I Interest
  • stimulating D Desire
  • encouraging A Action
  • delivering S Satisfaction

Online copy requires a different approach to that of print; the web benefits from hyperlinks, and pointers; sitemaps, and scroll bars, so use these online tools to help direct your reader.

 

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