This can be merged with user search data provided by search engines to distinguish what actual search terms are being used by your potential customers. Using Relevance competition analysis to find the keyword phrases that your competitors are using, we then make a final judgement as to which keywords would be best used to boost enquiries and sales in both the short-term and the long-term. Using the Relevance pyramid system we utilise a strong selection of generic and specific keywords. Generic keywords are more competitive, cover your core business services, and attract users in quantity. Specific keywords are less competitive, cover more detailed products or geographic locations, and attract qualified users who are more likely to convert from click to sale. Relevance keyword services put together a portfolio of keywords and key phrases to implement into the Relevance SEO Program you choose.