Online Markting Info

Online Marketing

While it's important to have your own web site, there's little point if no one can find it

At Relevance Web Marketing we offer complete Search Engine Optimisation programs designed to make your website more visible by taking it to the top of the most popularly used search engines including Google, Yahoo, MSN, Bing, and Yandex.

SEO

Our SEO service will typically begin with us conducting our industry leading, systematic and versatile keyword analysis service, which allows us to identify keyword search trends in your particular sector. Once this research has been completed we begin the process of competitor cataloguing whereby we compile a list of the high ranking websites that are competing for the same keywords as your own site in order to form the strategy that will allow us to take your website above them in the rankings.

Our range of strategies includes both on-site and off-site optimisation techniques. On-site techniques are used to improve the way that the search engines rate your site in terms of its content and include web-content writing and multilingual optimisation.

Our web content writing service helps to improve your rankings by optimising existing content and adding fresh content. Our service makes your website more attractive to both the search engines and your potential customers.

If you are aiming to attract more international customers then our multilingual optimisation services will be of particular interest to you.

One of the most important tools in search engine optimisation is link building. When another site links to your site the search engines regard it as a mark of trust, and as such will rank your site more highly.

Off-site optimisation techniques are used to build a network of links with a variety of relevant websites. Our service includes the writing of informative and relevant articles for content syndication and blogging as well as press release writing.

We are able to keep you informed of progress throughout the campaign and are able to produce regular SEO reports tailored to your requirements, whether you require a detailed report or a more general overview.

Pay Per Click (PPC)

As an alternative to our SEO services, Relevance Web Marketing also provides a range of expert PPC marketing services.

Pay Per Click allows you to attract potential customers by placing adverts on the search engine results pages (SERPs) for keywords of your choice. Placement of the adverts is free, but you are obliged to pay if someone clicks on your advert and is directed to your website.

It is critical however that your advert only appears on searches for relevant keywords, otherwise you risk paying for site visits that are unlikely to prove fruitful. At Relevance Web Marketing we provide a PPC Keyword Research service that allows us to save you money by targeting only the most relevant and cost-effective keywords.

Relevance Web Marketing are able to offer PPC services specific to your companys' requirements. For first time users, we offer a complete PPC Campaign Setup service which provides you with a selection of optimised adverts for a selection of AdGroups for a specific set of keywords.

Larger companies and long-term clients may benefit from our PPC Strategy services which allow us to constantly monitor and improve the campaign strategies of our clients. All PPC campaigns come with full weekly and monthly PPC reports.

Web Design

Relevance Web Marketing are able to an offer an extensive range of Web Design services.

We are able to either adapt or append existing sites or design completely new ones according to your specific needs. Our in-house design team are able to produce websites that are both user friendly and aesthetically pleasing.

We promote the implementation of quality website architecture in order to allow the site to be easily navigated by the search engines which in turn helps the site achieve good rankings.

We also promote the use of web content management systems particularly for clients who need to be able to easily update and ammend their websites without the need of professional support.

Relevance Web Marketing also has experience in setting up complex sites such as eCommerce Websites and has a wealth of experience in using Web Analytics in order to monitor how websites are performing.

Web Innovation

Relevance Web Marketing prides itself on its ability to provide a cutting edge approach to all aspects of your online marketing campaign. As such it is important that we keep ourselves up to date with emerging as well as more established trends and technologies.

We are able to offer you help and advice on various types of web innovation, including Mobile Marketing (the internet for mobiles and other handheld devices), Pay Per Call advertising and Affiliate Marketing.