Innovation

Mobile Websites

Enter a quickly growing market and create a mobile website that will put you in front of even more people

The Mobile Web: What is its growth potential?

USA & the European Union: despite the fact that even the cheapest mobile phones available in Europe and the USA have at least some form of internet capability, the mobile web has so far failed to catch on in any significant way in the western world.

As such the mobile web tends to have leaner content and more reduced features than traditional web content. However, the mobile web also offers a host of opportunities that are not generally available on desktops/laptops including voice activation, location-specific data and on-the-go messaging.

However, the future of mobile web is looking increasingly healthy thanks to the profound improvements in the technology available with smart-phones, such as the i-phone 3G and the Blackberry range, leading the way.

With the price of smart phone tariffs beginning to drop, they are becoming increasingly more affordable and popular with the general public. As a result usage of the mobile web in the western world is steadily increasing.

The Rest of the World

The potential of the mobile web in other parts of the world is, however, an entirely different story and there is strong evidence to suggest that it will eventually become more popular than the standard web.

This is largely due to the fact that laptops and desktops are far less common outside the western world and most new users are accessing the Internet via their mobile phones. If predictions are correct, at some point during 2009, the number of mobile phone subscribers will exceed 3 billion. With an increasing percentage of mobile phones having internet capability, the potential for growth in this sector is quite staggering.

Mobile Marketing: What can it do for your business?

With the proliferation of mobile phones and the increasing popularity of the mobile web, the relative importance of mobile marketing is greatly increasing.

How exactly your business can make best use of the medium depends very much on the nature of your product or service, but in general terms the potential of mobile marketing should be seen as an extension of internet marketing and not a mere replication.

As such it is important to consider the potential of the mobile web to immediately attract local users to local businesses. While the regular internet has the potential to draw your business to a customer's home, the mobile web has the potential to draw customers directly to your business.