PPC

PPC Services France

Improve your ROI with expert help and assistance from PPC specialists. Boost your web traffic and online conversions.

• PPC Keyword Research
• PPC Campaigns
• Campaign Strategies
• PPC Strategy
• PPC Reports

What is PPC (Pay Per Click)?

Instead of optimising a website and using SEO to rank for lots of keywords, Pay Per Click advertising is used so that a website is listed in the search engine results page for chosen keywords. It does not cost anything to place the advert, however, each time someone clicks on the advert and visits the website, a payment is made. Keywords have different prices, the most popular (those that more people search for) are generally more expensive. The cost of keywords also increases when lots of advertisers attempt to target the same keyword. PPC advertisements are often auctioned, with the highest bidder having their advert placed at the top. Bid management techniques are part of the campaign strategies in which our PPC specialists find the optimal price for your entire campaign.

A PPC campaign is set up with a daily budget to control costs and an unlimited number of keywords can be picked. PPC adverts appear in the Google search engine and they are always labelled "sponsored links".

Working with our PPC Specialists

Relevance Web Marketing offers two standard PPC options. First time advertisers looking to start a new campaign will benefit from the start up PPC campaign where for a fixed fee you get a selection of AdGroups with specific sets of keywords and optimised adverts. Organisations that require more comprehensive longer term PPC options, will benefit from full campaign strategies. Regular rotation of adverts and testing several PPC specific variables will lead to the formation of a refined campaign allowing you to maximise the return on your investment.

PPC Keyword Research, Goal Conversions & Testing

All PPC campaigns will start with PPC keyword research, which is slightly different to SEO keyword research since the actual costs are needed for PPC campaigns. This research will show the most searched keywords and how much it would cost per click if these keywords were to be targeted. The campaign set-up is complemented by goal conversion monitoring. This forms part of the PPC strategy which looks at the results achieved on the website.

All PPC campaigns come with full weekly and monthly PPC reports. Unlike with many other PPC Agencies, when you choose Relevance Web Marketing you have total control over your PPC advertising, full access to your own Google account (or any other search engine that you use) and full support & training options are available so you can bring the specialist skills in-house.