PPC

PPC Campaigns

From quick set-ups for new campaigns, to refinement of existing ones, we'll create PPC Campaigns that work

Which PPC Campaign?

Items What do these mean?	Quick PPC Campaign Setup	Dynamic PPC Campaigns
Keyword Research
Account Configuration
Advert Writing
AdGroup Setup
Automated Reporting
Geographical Targeting
Custom Reporting
Advert Modifications
Campaign Strategy
Goal Conversion Tracking
Goal Conversion PPC Strategy
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Quick Campaign Setup

Many websites will immediately benefit from a PPC Campaign if they haven’t used one before. The main provider (the place where the PPC adverts are listed) is Google and other popular search engines that support PPC advertising include Yahoo!, MSN, Bing and Ask.com. Relevance Web Marketing will provide detailed PPC keyword research to identify the phrases that are most relevant to your website. All keywords come with a range of information that will be explained so that you fully understand the concept. The campaign is then set up and streamlined to match your requirements.

The initial set-up of a campaign can be completed within a week and in many cases, within a few days. Relevance Web Marketing are on-hand to explain how to run your campaign yourself and what to do if you need to make updates and changes. You always maintain full control of your PPC advertising.

Dynamic Campaign Setup

If you already have a PPC Campaign and are looking to fully utilise the potential of PPC, dynamic campaigns are a more suitable option. Relevance Web Marketing provide monthly services to ensure you get the most out of your PPC advertising campaign. As the name suggests these campaigns are more fluid in their nature; advert text, keyword selection and bid prices are just a few examples of the variables that are continuously updated. Frequent monitoring, testing and refinements of your adverts will enable you to build and manage a sophisticated campaign. Proven strategies and the latest PPC techniques will provide you with all the tools and knowledge you need to maintain a high performance campaign.

There are two key factors to running a dynamic campaign, one looks at the actual adverts and their costs (to deliver traffic) and the other focuses on the website itself (in order to give the users precisely what they are looking for).

More information about Dynamic Campaigns:

• Campaign Strategies
• PPC Strategies

Information

Keyword Research

Find the keywords relevant to your website, know how many people are searching for them, and how much it would cost to advertise for each one.

Account Configuration

Creation of your account in Google or another PPC provider.

Advert Writing

The number of adverts created will depend on which PPC Campaign you choose, the number of keywords you are targeting and the number of AdGroups. Relevance Web Marketing will advise you on the number of adverts at the start.

AdGroup Setup

A selection of keywords and adverts are grouped together into "AdGroups". Usually all the keywords will be very closely related and will share a set of adverts which are available to be displayed once a search is made for the selected keywords.

Automated Reporting

All PPC providers (Google, Yahoo etc…) have automated reporting systems built into their software. Relevance Web Marketing will configure the reporting elements to meet your requirements.

Geographical Targeting

One of the main advantages of PPC Campaigns is that you have the freedom to decide where your advert is shown. This ensures that only your target markets are targeted and you do not receive traffic from countries or regions where you do not provide services. In some cases, such as a global campaign, geographical targeting will not required.

Custom Reporting

For dynamic campaigns Relevance Web Marketing will configure a number of statistical processes to provide you with detailed statistics on advertising and the tracking of visitors who arrive at your website.

Advert Modifications

Adverts can be updated on an ongoing basis, as an when required. This allows for the constant streamlining and improvement of the PPC Campaign as a whole.

Campaign Strategy

A wide range of variables are tested and the results monitored in order to help lower costs and increase traffic flow. Whatever the requirements, Relevance Web Marketing will work together with clients to help them meet their objectives.

Goal Conversion Tracking

Monitor what happens to visitors when they arrive at your website through a PPC advert. Discover which adverts are resulting in the most business.

Goal Conversion PPC Strategy

Improving the ROI and conversion rates is down to the PPC Strategy. Based on findings and results over time, Relevance Web Marketing will form a strategy that focuses on the improvements required by your website.