PPC

PPC Keyword Research

PPC Keyword research finds the optimal set of keywords for your website: compare high & low volume keyword prices.

Finding the Keywords

The PPC keyword research focuses on the search volumes (the number of searches made each month for a particular phrase) and the cost of each keyword. Keyword research here also takes into account relevant phrases but ones that show very little search volume (where as SEO Keyword research concentrates much more on popular keywords). The reason for this is that PPC advertising allows you to reach users via adverts at lower costs by targeting cheaper keywords even though less people search for them.

Capturing the long tail

Unlike SEO keyword research, where more general and highly searched for keywords are optimised, PPC keyword research also concentrates on “long tail” search terms. This means that keyword phrases of several words are targeted. Naturally there will be fewer searches carried out each month for these long tail terms, but as a consequence the CPC (cost per click) is likely to be substantially lower.

For PPC Campaigns the combination of lower costs and limited competition can have a huge impact. Your adverts appear without any competing ones, allowing you to capture more traffic at low cost. Longer tail terms are also more specific and generate a higher quality of traffic since users arrive at the website as a result of searching for something very specific.

What’s included in the research?

Relevance Web Marketing provide a detailed analysis report listing relevant keywords for your website. All our PPC Campaigns, from simple set-ups to more complex campaigns with strategies, include PPC keyword research. The report includes the following information:

• Keywords
• Advertiser competition
• Cost per click
• Seasonal search trends
• Monthly search volumes
• Country specific information

Find out more about our PPC Campaigns or contact us for more information.