PPC

PPC Reports

Reporting for your PPC campaigns in a format that suits you so that your campaigns can perform to their highest level

Relevance Web Marketing provide custom PPC reports to help our clients quickly and easily understand the data. All PPC programs including Google and Yahoo provide online information about your campaigns, showing you costs, impressions and clicks which are updated daily. Depending on your requirements Relevance Web Marketing reports are tailored to provide you with regular updates that lead to actionable changes for your campaigns.

Free Online Reports & Data

Once your PPC Campaign is set-up we’ll show you how to use the program online and how to generate reports. Understanding your PPC data and your campaigns performance is paramount. There are lots of terms and phrases used that can confuse first time PPC users but help is always at hand.

This data will allow you to see which campaigns are doing well and which ones are not. There could be some adverts with very low click through or impression rates and this would suggest a new advert needs to be written. On the other hand some adverts and their chosen keywords may not have the best match in which case they will also need to be modified. Costs are one of the main factors for any PPC Campaign. Finding an optimal level to spend can be done so by updating the settings and prices and then by monitoring the performance.

Custom PPC Reports

Detailed information about your PPC Campaign and how traffic on your website is performing can also be generated. For example, knowing what keyword was searched for, what advert was clicked on, and what the user did on your website are valuable pieces of information. A wide variety of variables can be reported on, time of day, advert type and locations can be compared to assess where extra funds can be best spent or where savings can be made.

Contact us for more information on custom PPC Reports.