SEO

Keyword Research & Analysis Service

Cutting edge keyword research services that provide captivating insight into user search behaviour on the internet.

Keyword Research Service

The identification of core keywords and long-tail keywords is vital to the success of any online marketing campaign. The Relevance Web Marketing keyword research service provides an industry leading, systematic and versatile keyword analysis which highlights keyword search trends. This report lists keywords and their estimated search volumes using data provided by Google. Keywords are also extensively categorised into product segments which aid the ongoing reporting and monitoring of rankings and outline the page optimisation objectives. Localisation and language considerations will also play an important role, identifying trends and areas of opportunity will support the overall SEO campaign in each country / website or language which is essential to multilingual websites. Relevance Web Marketing strives to maintain the highest standards and to employ the latest SEO techniques to present data in a meaningful and practical way. A detailed keyword research at this level ensures content writing and link building can continue in the most efficient manner.

A Full Keyword List

An unlimited number of keywords are sourced but only those which are relevant to the project are utilised. Relevance Web Marketing are also able to provide our clients with the keyword search volumes per month (using data provided by Google) , detailed yearly averages, plus search volume trends for the past 12 months. Categorisation of all keywords allows for the monitoring and targeting of groups of terms.

Segmentation and Categorisation of all Keywords

Advanced segmentation allows grouping of words. The “Total Volume” data is extracted from data provided by Google and represents the monthly average number of searches using a 12-month data range.

Keyword groupings reveal the most popular “types” or “locations”. From the full list of keywords we can quickly identify the root or general type of queries people search for. Targeting specific groups will help increase rankings and traffic to the site.

Seasonal Trend Data

Seasonal Trends identify the times of year when a particular keyword, or group of keywords, is most popular. The latest SEO theory and cutting edge practices can help devise strategies to target particular keywords during the times of year when they matter most. Trend data can be provided to cover all keywords, certain groups or categories of keywords groups and also for individual keywords.

Geographical Location Analysis

Discover which countries, regions or cities provide the most search traffic for your web site. Relevance Web Marketing continue to utilise publicly available search data to provide our clients with the most up to date and comprehensive insight into the online search space, the likely market size and which areas to target. Global keyword research such as this can also be used for detailed competitor analysis where the most popular websites (those which are successfully targeting the most popular keywords) can be assessed.