SEO

Search Engine Optimisation

Place your website in front of millions of users by using our search engine optimisation services.

The importance of optimisation

Internet usage around the world is increasing by the day, almost half of the world’s population have access to the internet and roughly 90% of them use search engines to find websites. There are literally billions of web pages waiting to be found.

Search engine optimisation is the process of working on a website to ensure that search engine spiders can crawl, index and rank the website for the keywords which are most relevant to the website and its services. Keywords, or keyword phrases, are the words that people enter into search engines in order to initiate their search. Keyword research services from Relevance Web Marketing help you discover a wide range of phrases and evaluate each ones popularity. There are two main types of search engine optimisation: on page optimisation and off page optimisation.

On page optimisation

On page optimisation of a website involves making it accessible to search engine spiders. It is important to remember that search engine spiders are computer programmes and such are unable to view a website in the same way that humans do. They cannot, for example, “see” images nor can they easily navigate their way through flash websites. If search engine spiders are unable to crawl through websites they will not list them in their result pages. There are many common technical issues that need to be fixed to give websites an improved chance of achieving high search engine rankings.

Another key component to a website is its relevancy. Websites that are more relevant to particular keywords will rank better. Optimising web content helps to achieve a higher degree of relevancy, adding the right keywords in the right quantities and in the right places improves its relevancy score.

Off page optimisation

Factors outside of the website itself are utilised for off page optimisation. Generally off page optimisation concerns links pointing to the website. The more high quality one way links a website has, the better its chances of ranking well in search engine result pages. Off page search engine optimisation techniques add value to a website as seen by search engines. A more valuable website will rank above an equally relevant but less valuable website.

Tracking

All types of optimisation, and most online marketing campaigns, can be tracked to a very high degree. Information about where visitors are coming from and which pages they visit on your site are some of the more common. Relevance Web Marketing can also use advanced analytics on your website to find more detailed and specific data about your website usage if required.