SEO

Online Press Release Writing

Put your latest company news on the internet with effective press release writing, optimisation & distribution.

Press Releases

Online Press releases are something that companies would want to write themselves, after all the news is from the company directly. However when writing press releases for the internet there are many useful techniques that will help spread the word & promote a new product, service or the company in general, in order to build brand value. Relevance Web Marketing work together with clients to ensure press releases are search engine friendly.

Press release optimisation is usually aligned with the website's search engine optimisation campaign so that its successful release can pass value onto the website as a whole. There are two basic principles for press releases to consider them successful.

• They should appear favourably on the websites that they distributed to
• Wherever possible they should link back to the company website
• Direct visitors to the website via the press release can be measured

Relevance Web Marketing also provides press release distribution services so that the news is syndicated to 100’s of other websites. Unlike other types of content syndication (article writing for example) online press release writing requires less “optimisation” and is used to build brand awareness for the company on the internet. Furthermore to ensure SEO benefit is achieved the optimisation of the press release to be syndicated needs to be different to the press release that is published on the company website ( in order to avoid content duplication issues).

For more information about regular press release writing, optimisation or distribution & syndication contact us today.