Web

Website Advanced Analytics

Monitor your website traffic in detail with freely available tracking products or by going further with advanced analytics.

Counting Website Visitors

Every website owner will want to know how many visitors their website is receiving. Although most websites come with a “weblog”, many website owners will either not check it frequently, not know how to check it and in some instances, not even be aware that the feature exists. Relevance Web Marketing can help with all websites, and can configure a basic program that is both easy to use and scalable for future updates.

Common website statistics include:

• Number of visitors
• Number of new visitors
• Number of returning visitors
• Average time spent on the website
• Bounce rates
• Geographical locations
• Page views
• Landing & exit pages
• Most popular pages

Making sense of all the data

In today’s tracking systems, the sheer volume of available data is remarkable. However, making sense of it all is particularly challenging, especially for people with limited knowledge of such systems. Although the ease with which this data is extracted and processed is continually improving, knowing what course of action to take based on the data is an altogether different process.

Relevance Web Marketing are experts in assessing website traffic data in order to help clients make improvements where they matter. Analysing results from search engine optimisation and pay per click campaigns are vital to gauge performance and results. Goal conversion monitoring is closely tied in with web analytics. Depending on the website and what its aims are, Relevance Web Marketing will point you in the right direction helping you to understand how your users interact with your website.

Advanced analytics

Larger companies, who focus primarily on their website, can benefit from advanced analytics. These services are bespoke solutions which provide the in-depth information that many companies demand. Advanced analytics not only provide detailed information but also help reveal consumer behavioural trends, allowing you to learn new things about the people who use your website and purchase your products.

Examples of advanced analytics

• Establishing how a visitor found the site for the first time
• ROI calculations for specific variables (location/keyword)
• Bespoke and automated reporting
• Advanced consumer behaviour analysis
• Split testing

In many case such levels of detail and qualified information is used for business decision making and goes further than simply deciding on changes to the website itself. For example, extensive testing and ROI calculations for a particular product or market place will provide valuable insights into the feasibility of expanding operations into new areas.