Web

eCommerce Websites

Make the most of your eCommerce website by optimising your product catalogue in order to boost your website traffic.

What are eCommerce websites?

In the simplest terms an eCommerce website is one which offers products or services for sale on the internet. eCommerce itself is the process of conducting business via the internet known as “electronic commerce” following the same principles as commerce and financial transactions in general.

B2B (Business to consumer)

• Clothes/furniture and all other tangible items
• Music/digital books and all types of intellectual property
• Flights/Hotel rooms bookings and other services
• Car insurance/website development and similar non tangible products

eCommerce websites generally sell B2C (business to consumer) goods and services such as the ones listed above and the main SEO issues are technical (the construction of the website). Competition is another major challenge when optimising shopping websites which is because eCommerce is one the biggest website categories brought about by the popularity of online shopping.

Business to consumer websites allow the user to make an immediate purchase online and the ease with which this is conducted is continually improving. Other factors, such as improved security, efficient delivery of goods and the ever growing internet user base are all aiding the rapid expansion of this sector.

B2C eCommerce

• Marketing/Advertising
• Supplier/Wholesalers

There are no reasons why B2B (business to business) eCommerce websites cannot operate. Although quite rare, B2B eCommerce websites have been growing in popularity in recent years. However in many cases they substantially lag behind the B2C websites and as a result less value is generally associated with their perceived benefits.

Since B2B eCommerce is a comparatively recent development, there are clear differences between it and B2C eCommerce and this is reflected by their differing use of SEO and online marketing techniques. Goal conversions differ vastly for the two: on B2C websites there is a more immediate result in sale, and monitoing of this is fairly easy (a user finds the website using a particular keyword and purchases some goods directly on the website without ever contacting the company). On the other hand, B2C websites rely on the generation of leads, business enquires that eventually result in a sale of goods at a negotiated price between the two businesses.

eCommerce SEO

Search engine optimisation of both types of websites is generally very similar, keywords are selected and the rankings and traffic generated are measured. Relevance Web Marketing apply the same SEO techniques to all websites but slightly different problems are associated with eCommerce ones, usually surrounding the database and product catalogues. For a detailed check into your eCommerce website or for more information on building one contact our sales team.