On-site Optimisation

Optimise your website with the correct keyphrases following Google's guidelines

After a detailed keyword research and competition analysis, a final SEO sitemap (assigning two keywords per website page) will be submitted to business owners or the marketing department to sign off. This SEO sitemap is a vital document as it represents the keyword optimisation strategy for the business and will also decide promotional work once the on-page work has been completed.

The on-site SEO phase includes the optimisation of the layout, architecture, code and content. Websites are optimised to help users and search engine robots find pages and content easily. Relevance Web Marketing optimise websites ethically and according to Google's guidelines. 

Relevance Web Marketing has used their technical SEO and website expertise to advise YPI Group on the creation, and migration of, their modern new yachting website. The team at Relevance Web Marketing have advised us which pages to create, and then optimized them to enable YPI Group to be highly visible on Google.com and other search engines. The transition between two websites with 1000s of different pages which had to be merged and therefore redirected for SEO benefit has passed smoothly thanks to their help. Their keyword research and on-page and technical SEO has been 2nd to no other SEO company I have worked with before.

Olivier Palayan, Yachting Partners International

Planning a new website or optimising an existing one

Optimisation will depend on whether your are creating a new site for your business or optimising an exisiting site. Relevance Web Marketing can either work with your current website developer or make changes using our in-house developers. Relevance Web Marketing are SEO experts and excel at planning and optimising websites, advising developers on vital SEO and Google guidelines. All new websites designed and developed by Relevance Web Marketing are fully optimised for search engines. 

On-site SEO includes optimisation of:

  • Title tags
  • Meta descriptions and keywords 
  • URLs
  • Headings
  • Alt images
  • Anchor texts 
  • Sitemap
  • Internal linking
  • Keyword density  
  • Landing pages 
  • Content 

Relevance Web Marketing have tried-and-tested ways to optimise existing websites that cannot be changed. It is often more cost-effective to use our designers and developers to create a new website rather than patch up an existing one.