Each year, the impact of AI, mobile and video on online and digital marketing continues to grow, and with that comes a range of solutions and challenges. This week’s Relevance countdown of Moz’s Top 10 brings you the latest info from these new tools and how to get the best out of them for your business. Stay up to speed with the latest digital marketing news to maximise your online activity. Continue reading “Relevance SEO Top 10 – 24th April 2017”
The Relevance Digital Academy
Relevance Monaco recently announced the dates for its first digital marketing academy. The 10-week course is ideal for CEOs, marketers and business owners – and anybody else that has an interest in improving their company’s online presence. From Google AdWords to Google Analytics, and many in between, a broad range of topics will be covered in this digital marketing crash course. Continue reading “Relevance Announces Digital Marketing Academy in Monaco”
Relevance was delighted to recently attend a successful event that was sponsored by our luxury water brand client, Svalbarði. Unfortunately, Svalbarði’s founder and CEO, Jamal Qureshi, was unable to attend so he asked Relevance to represent his company at Sir Hubert Von Herkomer Arts Foundation’s 2017 Annual Exhibition in London. Relevance’s CEO Rumble Romagnoli, Business Development Director Natasha Gray and Digital Account Manager Fjolla Bakalli attended on Jemal’s behalf. The high-profile exhibition took place at the Alon Fine Arts Gallery and featured works donated by Rankin, Banksy, Iain McKell and other famous artists and photographers. Continue reading “Relevance Represents Luxury Water Brand Svalbardi at High-Profile Event”
Social media influence marketing has been a hot topic in digital media for a while now. While many brands willingly jumped on board with this concept, some luxury brands dragged their beautifully crafted five-inch heels. After all, isn’t luxury supposed to promote exclusivity and how exclusive can something be if it’s so readily available all over the internet?
We are delighted to announce that Relevance has been shortlisted for the prestigious European 2017 Search Awards. The European Search Awards is an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing in Europe. The 2017 Awards will feature 29 categories that celebrate digital marketing campaigns, software and the teams and individuals behind them. Relevance has been nominated and shortlisted for the ‘Best Small Integrated Search Agency’ category. Continue reading “Relevance Shortlisted for the European Search Awards 2017”
With artificial intelligence, voice search, chatbots and virtual reality in their arsenal, marketers have all the tools they need to execute effective campaigns. The only challenge is ensuring that you use them properly. Read this week’s Relevance summary of Moz’s Top 10 to get the latest information.
You know those accordion-esque ‘People also ask’ options that appear when you search for something on Google? If you use those properly they can be a super effective SEO tool. Britney Muller reveals all in this must-read Moz article. Continue reading “Relevance SEO Top 10 – 27th March 2017”
Relevance recently provided a full digital renovation for its luxury interior design client, Callender Howorth. Replicating the design approach of Mark Howorth and his team, the Relevance developers created a functional, minimalist and modern website design. User experience has been greatly improved, making for a simpler and more productive browsing experience. Continue reading “Relevance Delivers Website Redesign for Callender Howorth”
I was into my 20s when Google was launched. I was a young entrepreneur desperate to get any kind of leverage to catapult our travel start-up above the major tour operators. Google arrived at the perfect time for us. Our friends were coming out of a programming degree (Cheers H) and put us on the right track of how to get a small company immediate visibility and in front of a digitally naive world.
Getting to the top of Google in those days was pretty damn easy – nobody was doing Search Engine Optimisation (SEO), and we were. Bang your address into a few directories, change your meta data, and you were outdoing the big boys.
Almost 20 years on, and I have been watching very closely, Google has become an awesome and intelligent beast. Search Engine Optimisation (SEO) is constantly evolving and digital business consultants like myself have to be on our toes. To get ahead in this new SEO world is to constantly evaluate, conduct research and perform tests so you can see what works with regard to your industry and audience and then act fast before the competition copies you. It is more than just guess work, it is analysis based on case studies, and a set of invisible rules, a digital jurisprudence. I had graduated in Law, and had experience in deciphering precedents.
Just to show we are not working all the time, Relevance Monaco and Relevance London joined up in spectacular style this weekend with fashion start-up 209 Mare to the red carpet Monaco event for the 2017 Club Vivanova Luxury Lifestyle Charity Gala in Monte Carlo. Bradley Mitton who runs Club Vivanova organised this outrageously yummy Monagasque event with 14 VIP partners, including Relevance. 360 people turned up looking fantastic in their black-tie and ballroom dresses to dine, dance, and bid on luxury goods – proceeds going to two selected charities: the Fondation Prince Albert II de Monaco, and Chances for Children.
Much like the political climate, 2017 is proving to be a whirlwind of a year for SEO. Google’s unpredictability and the range of options available to clients mean that we have to understand our industry better than ever. Find out more with Relevance’s review of the Moz Top 10.
With video set to play an increasingly important role in customer retention in the years ahead, you need to make sure your brand is content ready. Learn how to prepare in this fascinating Backlinko article. Continue reading “Relevance SEO Top 10 – 13th March 2017”