Digital marketing for high net worth clients is a fairly niche area of expertise, with very few agencies specialising in the luxury sector, and brands generally not understanding the huge impact digital marketing can have on their business.
In light of this, Relevance asked CEO Rumble Romagnoli, who started our award-winning digital marketing agency specialising in high-end marketing, why and how luxury brands can use digital marketing to target high net worth clients and which factors should be taken into consideration when creating a digital marketing strategy with the luxury sector in mind.
Continue reading “Digital Marketing to Target High Net Worth Individuals”
A Successful Event
The Relevance team was out in full force at this year’s edition of the Monaco Yacht Show. The occasion offered the perfect opportunity for our business development specialists, account managers, content and PR teams to network with existing clients, meet representatives of new businesses, and introduce those interested to our digital marketing services.
This year’s show provided a packed schedule of parties, workshops, yacht viewings, meetings, networking events, and special occasions. In 2017, Relevance relocated to a larger premises next to Port Hercules, and so took the opportunity to welcome guests for cocktails and appetizers. Continue reading “Relevance Enjoys Another Successful Monaco Yacht Show”
The 2017 Monaco Yacht Show was a huge success, as always, with 125 incredible superyachts gathered in Port Hercules for this amazing international event.
Over these four days, yachting companies and enthusiasts from all over the world gathered in Monaco’s harbour to welcome new yachts, find out about the latest technological advances in the yachting industry and experience the glamorous events that the Monaco Yacht Show has to offer.
Continue reading “2017 Monaco Yacht Show Highlights”
Relevance has 15 digital marketing consultants at their Monte Carlo office this week for the Monaco Yacht Show 2017. Relevance has planned a full 4-days at the most prestigious yacht show in the world. Relevance digital marketing consultants have arranged 50+ meetings with marketing directors and their teams at this outstanding yacht show, and are hosting a cocktail event at their offices 21 Avenue Princess Caroline, Monaco on the Wednesday night. Relevance will also use the week to get away from our desks, and meet with superyacht clients at the show and hosting the NetJets Press Trip to Monaco Yacht Show. The week will be full of networking events, cocktails, business lunches, meetings, and a lot of sunshine, we hope!
Relevance London & Relevance Monaco will welcome NetJets and their invitees to Monaco for the Monaco Yacht Show 2017 today. NetJets, the World’s leading business aviation authority, has chosen Relevance to act as their PR on the ground in Monaco, to show Europe the very best of Monaco and an insider’s tour of the most important yachting exhibitor’s event of the year. Relevance has organised a superb press trip with private jet travel thanks to Netjets, helicopters thanks to Monacair, 5***** hotel accommodation & Michelin star meals thanks to SBM Monaco and le Metropole, entry to the yacht show thanks to Monaco Yacht Show, superyacht visits thanks to Fraser, and Riza Tanzu, lunches at the Monaco Yacht Club…….. NetJets invited press from leading publications such as the BBC, Forbes, Superyacht Life, Wallpaper, Aston Martin Magazine, Mayfair Times, Porche, Gentleman, Corriere della Serra, Affari & Finanza (La Repubblica) for an action-packed 48 hours PR event in Monte Carlo and at the Monaco Yacht Show.
This week, Relevance’s countdown of Moz’s top 10 contains big news from the world of tech, including voice search and AI. As if that wasn’t enough, there’s some bad news for brand engagement on Facebook. Gulp.
1. Perfect blog post lengths are b&@#^^%
Continue reading “Relevance SEO Top 10 – 12th September 2017”
We at Relevance are delighted to welcome aboard Morley Yachts to our yacht marketing services.
Morley Yachts has enlisted Relevance for a new build website for their yacht brokerage, with the aim of creating a strong and impactful digital marketing program that will make use of the team’s extensive experience in SEO and digital marketing. Through the creation of a new website, which will be optimized for SEO, Relevance will develop a highly competitive digital strategy for Morley Yachts. We will improve the brokerage’s search engine visibility and competitiveness within the yachting industry. Relevance will also be integrating Yatco and Charter Index feeds into the company’s website.
Continue reading “Relevance Signs Morley Yachts for Website Design & New Build”
The world of search never stops changing and this week was no exception. Luckily the Relevance countdown of Moz’s top 10 is here to keep you up to date.
This week we cover everything from Google’s big changes to why you should still use newsjacking. Enjoy. Continue reading “SEO Top 10 Relevance – 11th August 2017”
As we look forward to the upcoming Cannes, Monaco, and Fort Lauderdale Yacht Shows, Relevance yacht marketing professionals have set out some marketing advice for yachting companies; how to prepare and get the best out of the global presence these yacht shows provide.
The Cannes Monaco Yacht Shows and then FLIBS are back to back and many of the large brokers, shipyards, crew companies, yachting suppliers and service firms will be at all. These yacht shows provide industry leaders with a chance to showcase their successes of the year and new products and services for the new year. Yet, many yacht companies fail to promote and market their brand in advance of the events.
Continue reading “Best Marketing for Yacht Companies at Yacht Shows”
Relevance is delighted to announce that we have signed the luxury helicopter company Monacair. Relevance has taken over digital marketing for the Monegasque airline based at Monaco Heliport. Monacair flies between Monaco and Nice with it’s Regular Line service every 15 minutes. It also offers private transfers between Monaco, Nice, St Tropez, Cannes and a range of other French Riviera destinations.
Continue reading “Relevance Signs Monacair”