The 2018 Cannes Yachting Festival and Monaco Yacht Show are just around the corner and the digital marketing team from Relevance are looking forward to attending two showcase events of the European yacht show season. Relevance will have 25 consultants in Cannes and Monaco meeting up with clients and discussing digital strategy with exhibitors and visitors of these fantastic yacht shows. Look out for our video teams at Monaco.
The 2017 Monaco Yacht Show was a huge success, as always, with 125 incredible superyachts gathered in Port Hercules for this amazing international event.
Over these four days, yachting companies and enthusiasts from all over the world gathered in Monaco’s harbour to welcome new yachts, find out about the latest technological advances in the yachting industry and experience the glamorous events that the Monaco Yacht Show has to offer.
Relevance has 15 digital marketing consultants at their Monte Carlo office this week for the Monaco Yacht Show 2017. Relevance has planned a full 4-days at the most prestigious yacht show in the world. Relevance digital marketing consultants have arranged 50+ meetings with marketing directors and their teams at this outstanding yacht show, and are hosting a cocktail event at their offices 21 Avenue Princess Caroline, Monaco on the Wednesday night. Relevance will also use the week to get away from our desks, and meet with superyacht clients at the show and hosting the NetJets Press Trip to Monaco Yacht Show. The week will be full of networking events, cocktails, business lunches, meetings, and a lot of sunshine, we hope!
Relevance London & Relevance Monaco will welcome NetJets and their invitees to Monaco for the Monaco Yacht Show 2017 today. NetJets, the World’s leading business aviation authority, has chosen Relevance to act as their PR on the ground in Monaco, to show Europe the very best of Monaco and an insider’s tour of the most important yachting exhibitor’s event of the year. Relevance has organised a superb press trip with private jet travel thanks to Netjets, helicopters thanks to Monacair, 5***** hotel accommodation & Michelin star meals thanks to SBM Monaco and le Metropole, entry to the yacht show thanks to Monaco Yacht Show, superyacht visits thanks to Fraser, and Riza Tanzu, lunches at the Monaco Yacht Club…….. NetJets invited press from leading publications such as the BBC, Forbes, Superyacht Life, Wallpaper, Aston Martin Magazine, Mayfair Times, Porche, Gentleman, Corriere della Serra, Affari & Finanza (La Repubblica) for an action-packed 48 hours PR event in Monte Carlo and at the Monaco Yacht Show.
We at Relevance are delighted to welcome aboard Morley Yachts to our yacht marketing services.
Morley Yachts has enlisted Relevance for a new build website for their yacht brokerage, with the aim of creating a strong and impactful digital marketing program that will make use of the team’s extensive experience in SEO and digital marketing. Through the creation of a new website, which will be optimized for SEO, Relevance will develop a highly competitive digital strategy for Morley Yachts. We will improve the brokerage’s search engine visibility and competitiveness within the yachting industry. Relevance will also be integrating Yatco and Charter Index feeds into the company’s website.
As we look forward to the upcoming Cannes, Monaco, and Fort Lauderdale Yacht Shows, Relevance yacht marketing professionals have set out some marketing advice for yachting companies; how to prepare and get the best out of the global presence these yacht shows provide.
The Cannes Monaco Yacht Shows and then FLIBS are back to back and many of the large brokers, shipyards, crew companies, yachting suppliers and service firms will be at all. These yacht shows provide industry leaders with a chance to showcase their successes of the year and new products and services for the new year. Yet, many yacht companies fail to promote and market their brand in advance of the events.
On Monday 23rd January, after years of research and months of development, the new Fraser website was launched. The re-design project saw the creation of a website that is worthy of the world’s leading yacht brokerage.
The cutting-edge graphic design came from Inaria, and was coded into the website by front-end website programmers at Relevance. The Fraser website is developed on a custom CMS, which was built from scratch by Relevance website developers and enables Fraser staff to make advanced changes and updates. Relevance connected with the Fraser API yacht database to be able to display their exclusive collection of yachting CAs on the website. The website’s HTTPS address enhances security, making the contact forms and other pages completely secure, and adds to the heightened SEO of the website. The SEO work that went into the launch included extensive keyword & competitor research, on-page work, content and image optimisation, redirection of the old URLs, technical SEO, as well as best-practice consultancy. The site is also mobile-responsive, which is essential in these modern times where 50% of people now use mobile devices to access yachting websites. The new site is hosted on a global server with international offices and 24-hour support.
Hydros chose Relevance’s PR team in Monaco to deliver their PR campaign for and during the Monaco Yacht Show 2016. During the show, Enata Industries revealed the FOILER 41 to the world, one of the very first motor yachts with foil technology.
The Hydros Foundation is an accredited non-profit, public-interest organization which aims to encourage technological innovation to meet the challenges facing the nautical industry – including environmental and economic issues. Hydros was able to promote their admirable work and build on their contacts at MYS, thanks to their PR collaboration with Relevance. Continue reading “Relevance, Hydros and the Brand New Foiler 41 at Monaco Yacht Show 2016”
Relevance London account managers arrived in Monaco last week to meet their digital partners in Monaco for the Monaco Yacht Show 2016. The two agencies work beside each other for some very important website, digital & PR clients in Monaco, London, and Worldwide. Natasha Gray, Fjolla Bakalli and Freya Olsen arrived in style in Monaco to meet the Monaco digital marketing office team and enjoy private jets, helicopters, superyachts, gala dinners, lunches, michelin star dinners, and evenings out in the Principality.
Relevance London & Relevance Monaco welcomed NetJets and their invitees last week to Monte Carlo for the Monaco Yacht Show 2016. Relevance hosted NetJets, the World’s leading business aviation authority, acting as their PR on the ground in Monaco, to show Europe the very best of Monaco and an insider’s tour of the most important yachting event of the year. NetJets invited press from leading publications such as Rob Report, Huffington Post, The Economist, Forbes, Spears, Boat International, Frequent Traveller, FAZ, Trajectories, Tages-Anzeiger, Ticono Management, Wall Street Journal & BBC Capital for an action-packed 48 hours PR event in Monte Carlo.