Relevance is delighted to announce that from February 2018 it will be partnering with COCC – the Champagne and Oyster Cycling Club of Monaco.
COCC runs an annual St Tropez to Monaco Charity bike ride in support of the Princess Charlene of Monaco Foundation. The Foundation seeks to raise awareness about water safety and reduce deaths from drowning, which is currently among the leading causes of accidental deaths, especially in children.
Relevance will be promoting COCC by raising awareness around the St Tropez to Monaco bike ride and the fantastic cause it supports. Amongst its activities Relevance will be running the social media campaign as well as undertaking content management.
As part of the 2017 Monaco Yacht Show, Relevance hosted a Press Trip for our client NetJets, the leading private aviation authority. Relevance has worked with NetJets on, and in a very practical sense by giving the visiting press a tour of the greatest annual event for the yachting industry. Press from the Mayfair Times, Porsche Magazine, superyachtlife.com, La Repubblica, Corriere della Sera, Wallpaper Magazine, and other elite publications were present for the NetJets Press Trip to the Monaco Yacht Show.
Continue reading “Netjets Monaco Press Trip”
Relevance has 15 digital marketing consultants at their Monte Carlo office this week for the Monaco Yacht Show 2017. Relevance has planned a full 4-days at the most prestigious yacht show in the world. Relevance digital marketing consultants have arranged 50+ meetings with marketing directors and their teams at this outstanding yacht show, and are hosting a cocktail event at their offices 21 Avenue Princess Caroline, Monaco on the Wednesday night. Relevance will also use the week to get away from our desks, and meet with superyacht clients at the show and hosting the NetJets Press Trip to Monaco Yacht Show. The week will be full of networking events, cocktails, business lunches, meetings, and a lot of sunshine, we hope!
Relevance London & Relevance Monaco will welcome NetJets and their invitees to Monaco for the Monaco Yacht Show 2017 today. NetJets, the World’s leading business aviation authority, has chosen Relevance to act as their PR on the ground in Monaco, to show Europe the very best of Monaco and an insider’s tour of the most important yachting exhibitor’s event of the year. Relevance has organised a superb press trip with private jet travel thanks to Netjets, helicopters thanks to Monacair, 5***** hotel accommodation & Michelin star meals thanks to SBM Monaco and le Metropole, entry to the yacht show thanks to Monaco Yacht Show, superyacht visits thanks to Fraser, and Riza Tanzu, lunches at the Monaco Yacht Club…….. NetJets invited press from leading publications such as the BBC, Forbes, Superyacht Life, Wallpaper, Aston Martin Magazine, Mayfair Times, Porche, Gentleman, Corriere della Serra, Affari & Finanza (La Repubblica) for an action-packed 48 hours PR event in Monte Carlo and at the Monaco Yacht Show.
Getting press coverage is big business for industries trying to get the word out about their product or services. The goal of Public Relations (PR) is to inform the public, prospective customers and stakeholders, in an attempt to influence their views about the company. Content creation and distribution is the key to that objective and PR employees spend a great deal of time working with online newspapers and other traditional and digital outlets to publish an article featuring their client in an attractive light.
Continue reading “PR Pricing: Are You Getting a Good ROI?”
Relevance was delighted to recently attend a successful event that was sponsored by our luxury water brand client, Svalbarði. Unfortunately, Svalbarði’s founder and CEO, Jamal Qureshi, was unable to attend so he asked Relevance to represent his company at Sir Hubert Von Herkomer Arts Foundation’s 2017 Annual Exhibition in London. Relevance’s CEO Rumble Romagnoli, Business Development Director Natasha Gray and Digital Account Manager Fjolla Bakalli attended on Jemal’s behalf. The high-profile exhibition took place at the Alon Fine Arts Gallery and featured works donated by Rankin, Banksy, Iain McKell and other famous artists and photographers. Continue reading “Relevance Represents Luxury Water Brand Svalbardi at High-Profile Event”
I was into my 20s when Google was launched. I was a young entrepreneur desperate to get any kind of leverage to catapult our travel start-up above the major tour operators. Google arrived at the perfect time for us. Our friends were coming out of a programming degree (Cheers H) and put us on the right track of how to get a small company immediate visibility and in front of a digitally naive world.
Getting to the top of Google in those days was pretty damn easy – nobody was doing Search Engine Optimisation (SEO), and we were. Bang your address into a few directories, change your meta data, and you were outdoing the big boys.
Almost 20 years on, and I have been watching very closely, Google has become an awesome and intelligent beast. Search Engine Optimisation (SEO) is constantly evolving and digital business consultants like myself have to be on our toes. To get ahead in this new SEO world is to constantly evaluate, conduct research and perform tests so you can see what works with regard to your industry and audience and then act fast before the competition copies you. It is more than just guess work, it is analysis based on case studies, and a set of invisible rules, a digital jurisprudence. I had graduated in Law, and had experience in deciphering precedents.
Continue reading “Rumble Romagnoli’s Best Practice SEO for 2017”
Just to show we are not working all the time, Relevance Monaco and Relevance London joined up in spectacular style this weekend with fashion start-up 209 Mare to the red carpet Monaco event for the 2017 Club Vivanova Luxury Lifestyle Charity Gala in Monte Carlo. Bradley Mitton who runs Club Vivanova organised this outrageously yummy Monagasque event with 14 VIP partners, including Relevance. 360 people turned up looking fantastic in their black-tie and ballroom dresses to dine, dance, and bid on luxury goods – proceeds going to two selected charities: the Fondation Prince Albert II de Monaco, and Chances for Children.
Continue reading “Relevance @ Club Vivanova Luxury Lifestyle Charity Gala in Monaco”
The Relevance team in London has embarked upon an exciting partnership with Chain Reaction, a digital media/SEO company based in Dubai. Chain Reaction is Relevance’s Arabic counterpart in many ways since they also use digital marketing to get the best conversion rates and results for their clients. It is the first full-service digital marketing agency in Dubai that crafts a brand-driven marketing strategy that engages consumers online to help businesses grow. Continue reading “Relevance Starts Collaboration with Chain Reaction in Dubai”
Since starting work with the World Gold Council in Spring 2016, Relevance has been able to double the number of users following the World Gold Council’s twitter account, @GOLDCOUNCIL, from under 50,000 to now over 100,000.
Relevance supported their PR and marketing teams by advertising organic content to influencers and their followers in finance and precious metals sectors. These audiences generated extremely high levels of engagement and large amounts of new followers in a very short space of time. Continue reading “Relevance Doubles World Gold Council Follower Count on Twitter to over 100,000”