Oyster Yachts’ New Management Chooses Relevance as Digital Partner

Relevance Oyster Yachts Digital Partnership O

Relevance is delighted to partner with Oyster Yachts, the iconic British sailing yacht manufacturer, as the brand moves forward under new ownership. Relevance will be working alongside the Oyster marketing team in the UK on SEO, Social media marketing, digital pr, media and content.

If we’ve been a little quiet on the company blog, it’s because the Relevance teams in Monaco, London and Warsaw have been hard at work creating and implementing cutting-edge websites and digital marketing strategies for our clients.

But we’re proud to announce another addition to our portfolio: Oyster Yachts.

Re-affirming our position as the pioneers in digital and the experts in luxury, Relevance is delighted to have partnered with this revered yachting brand, known as the “Bentley of the Seas” and long a synonym for fine British craftsmanship. With this latest contract, Relevance can truly say that our services have been chosen by many of the leading names in the yachting industry.

2018 has been a watershed year for the sailing yacht manufacturer. In April, Richard Hadida, a British entrepreneur and the founder of Evolution Gaming Group, was announced as its new owner and, with him, a new management team was formed. In July, the first yacht under the new leadership was completed and delivered, the Oyster 575 Martha III.

But some things don’t change and Oyster Yachts are still designed by sailors, for sailors and are the world’s finest Deck Saloon blue water cruising yachts.

Relevance has been engaged for a complete digital campaign. Phase one, or complete SEO Optimisation, has now been completed. This involved a website audit, keyword research and competitor analysis, and on- and off-page SEO. We’re now well into phase two, where we are promoting the brand through SEO, advertising, content, social media and PR. Relevance’s team in Bath have made many visits to Oyster Yachts’ headquarters in Southampton and this constant line of communication is enabling our digital content team to create unique content that is really engaging Oyster Yachts’ online community as well as increasing brand awareness.

Please get in touch to find out more about how Relevance’s range of digital marketing services can increase your brand’s digital profile and deliver a solid ROI.

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