Rumble’s Guide to Successful Website Migration: The SEO Checklist

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Companies and individuals decide to migrate websites for a number of reasons, but it is usually a daunting proposition. Site owners are concerned about the impact of potential traffic loss, or even revenue loss.

On a more immediate level, they risk losing a lot of the accumulated SEO traction they have worked so hard to put in place and could see their top ranking search engine results pages (SERPs) disappear. However, there are certain best practice processes you can use to avoid common pitfalls and make your website migration a success story.

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Relevance Shortlisted for the European Search Awards 2017

Relevance shortlisted for European Search Awards 2017

We are delighted to announce that Relevance has been shortlisted for the prestigious European 2017 Search Awards. The European Search Awards is an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing in Europe. The 2017 Awards will feature 29 categories that celebrate digital marketing campaigns, software and the teams and individuals behind them. Relevance has been nominated and shortlisted for the ‘Best Small Integrated Search Agency’ category. Continue reading “Relevance Shortlisted for the European Search Awards 2017”

Spring Clean Your SEO Strategy

Top 5 Spring SEO Tactics

Spring is the time of year to sort out your cupboards, dust behind your radiators and freshen up your wardrobe.

With a financial new year ahead, it is also an ideal time to look at your SEO strategy and check that you’ve adapted to the ever-changing online environment of search.

Here are Relevance’s top 5 SEO must-haves for Spring ’16 (written in words that even a SEO spring chicken can understand).

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Relevance Begins New Partnership with Bond TM

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eclipse-yachtRelevance recently signed leading technology management and consultancy firm Bond TM.

Providing elite technology services for the new build and refit of some of the world’s largest superyachts, Bond TM have formed the partnership with Relevance in order to bring their digital visibility in line with their sterling reputation in the industry.

Relevance is excited to be involved with yet another leader in the superyacht industry.

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Luxury Brands are Increasing Their Online Presence

maseratiIn the digital age, it is becoming ever more essential to be visible and active online, even for brands that have traditionally eschewed online marketing and sales. Luxury brands have recently increased their online marketing activity to encourage high-earners to use their websites.

Numerous luxury brands were initially dismissive of online shopping, fearing a loss of exclusivity. They preferred to remain faithful to their traditional marketing and sales strategies that had brought them a loyal clientele and so much success in the past. However, in the words of Bob Dylan, ‘the times they are a-changing,’ and a new report from eMarketer shows that luxury brands are now creating online advertising campaigns and offering exciting deals to potential clients who shop online.

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Gas Detection Company Select Relevance for Multilingual SEO & Online Marketing

Industrial Scientific

Industrial ScientificLast week, Industrial Scientific agreed on a multilingual SEO and online marketing contract with Account Manager Gillon Hunter.

Industrial Scientific is a leading provider of gas detection as a service and portable gas detectors. With offices worldwide – Industrial Scientific is looking to improve online exposure for the European markets as well as improve communication/blog interactions with foreign customers.

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Swim Shop Chooses Relevance for French SEO and Online Marketing

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Swim Shop Logo 1Swim Shop (part of World of Service International) has agreed to a French SEO and online marketing campaign which will ensure the online retail giant will maximise sales for the French market.

Established in 1980, Swim Shop is an online swim wear and accessories retailer, offering over 3500 different products – priding themselves on the biggest range, the lowest prices and the fastest service.

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October Round Up – Google Webmaster Blog

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October saw Google release the controversial ‘Disavow Tool’ which can be used to clean up poor quality back-links to your website.

If Google sees links which do not comply with their quality guidelines, they are classed as spam, or of poor quality. There are over 200 signals which Google relies on to determine search engine rankings and the quality of a website. Back-links are one of the most well known signals used.

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Absolute World Group sign SEO contract

Absolute Logo

Absolute LogoRelevance Web Marketing is delighted to announce the signing of a new 12 month SEO contract with property developers, the Absolute Group. Relevance will be working on SEO, quality link building and online marketing for 8 different websites owned by Absolute. The initial ‘phase one’ will include keyword research, strategy and keyword assignment, on-page SEO work, content writing and business consultancy. Following this; ‘phase two’ is focussed on promotion and search engine marketing.

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Relevance Welcomes YPI Crew On Board

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Relevance will be working on on-site SEO and link building for YPI Crew over the next 12 months with the aim to improve their online visibility.

YPI Crew, part of the distinguished Yachting Partners International (YPI) Group , have been providing an unparalleled crew recruitment service for over 10 years.

Having successfully worked with Olivier Palayan, YPI Group’s Digital Strategy Manager, for a number of years on YPI’s digital presence, Relevance was a clear choice to take on the responsibility of YPI Crew’s online strategy.

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