Best Marketing for Yacht Companies at Yacht Shows


As we look forward to the upcoming Cannes, Monaco, and Fort Lauderdale Yacht Shows, Relevance yacht marketing professionals have set out some marketing advice for yachting companies; how to prepare and get the best out of the global presence these yacht shows provide.

The Cannes Monaco Yacht Shows and then FLIBS are back to back and many of the large brokers, shipyards, crew companies, yachting suppliers and service firms will be at all. These yacht shows provide industry leaders with a chance to showcase their successes of the year and new products and services for the new year. Yet, many yacht companies fail to promote and market their brand in advance of the events.

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Relevance Attends Monaco Grand Prix 2017

Monaco Grand Prix 2017

The Relevance team was delighted to attend the Monaco Grand Prix over the weekend. It was another action-packed event that was as exciting off the track as it was on it. We were watching from the Fairmont Monte Carlo Hotel as Ferrari claimed their victory with both Sebastian Vettel and Kimi Raikonnen dominating the race and the podium. The Fairmont Hotel has an enviable view of the street circuit since it is located on the corner of the legendary Fairmont Hairpin, an incredibly technical part of the track where the drivers have to demonstrate a great deal of precision. The luxury hotel is also home to Nikki Beach, a stylish rooftop pool area where VIPs mingle and are entertained by DJs and live music. Under the searing Mediterranean sun, the hotel’s discerning guests sipped cool drinks and enjoyed the highlight of Monaco’s social and sporting calendars. Continue reading “Relevance Attends Monaco Grand Prix 2017”

Relevance Announces Digital Marketing Academy in Monaco

relevance digital marketing academy monaco

The Relevance Digital Academy

Relevance Monaco recently announced the dates for its first digital marketing academy. The 10-week course is ideal for CEOs, marketers and business owners – and anybody else that has an interest in improving their company’s online presence. From Google AdWords to Google Analytics, and many in between, a broad range of topics will be covered in this digital marketing crash course. Continue reading “Relevance Announces Digital Marketing Academy in Monaco”

Relevance @ Club Vivanova Luxury Lifestyle Charity Gala in Monaco

209 Mare Model Ferrari Monte Carlo

Just to show we are not working all the time, Relevance Monaco and Relevance London joined up in spectacular style this weekend with fashion start-up 209 Mare to the red carpet Monaco event for the 2017 Club Vivanova Luxury Lifestyle Charity Gala in Monte Carlo. Bradley Mitton who runs Club Vivanova organised this outrageously yummy Monagasque event with 14 VIP partners, including Relevance.  360 people turned up looking fantastic in their black-tie and ballroom dresses to dine, dance, and bid on luxury goods  – proceeds going to  two selected charities: the Fondation Prince Albert II de Monaco, and Chances for Children.


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Relevance Host Monaco Yacht Show 2016 Press Trip with NetJets Europe

Helicopter Transfer to Monaco

Relevance London & Relevance Monaco welcomed NetJets and their invitees last week to Monte Carlo for the Monaco Yacht Show 2016. Relevance hosted NetJets, the World’s leading business aviation authority, acting as their PR on the ground in Monaco, to show Europe the very best of Monaco and an insider’s tour of the most important yachting event of the year. NetJets invited press from leading publications such as Rob Report, Huffington Post, The Economist, Forbes, Spears, Boat International, Frequent Traveller, FAZ, Trajectories, Tages-Anzeiger, Ticono Management, Wall Street Journal & BBC Capital for an action-packed 48 hours PR event in Monte Carlo.


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Relevance to Help Spun Gold TV on Channel 5 UK TV Shoot in Monaco

Relevance working closely with UK Television

Relevance has been chosen to work with film company Spun Gold TV on their program ‘How The Other Half Lives’, taking place in the Principality this weekend.

Spun Gold TV is one of the UK’s top TV companies, producing for the majority of the major networks (BBC, ITV, C4, SKY and Channel Five). Spun Gold TV always works hand-in-hand with contributors to create the highest levels of trust; and testimony to this are programmes the company has made with the British Royal Family, including: ‘All The Queen’s Horses’, ‘Prince William In Africa’, ‘The Duke At 90’, and ‘When Ant And Dec Met The Prince’ (celebrating 40 years of the Prince’s Trust).

The show, ‘How The Other Half Lives’, is a positive and inspirational look at how some of the world’s most successful individuals and entrepreneurs have forged their careers; their aspirations, incentives and lifestyle. Presented by husband and wife team, Eamonn Holmes and Ruth Langsford (household names in the UK), the tone is always celebratory and upbeat.

Spun Gold TV is using Relevance’s unique position in Monaco (and direct contact with luxury goods and service companies in Monte Carlo) to help organise this Channel 5 UK show, coming out early in 2017. Relevance CEO Rumble Romagnoli is being interviewed for the show, and Relevance’s client Luxury & Service is providing a Maserati Grancabrio 157. Relevance thanks its PR team in London, and Freya Olsen in particular, for the opportunity.

Relevance at the Monaco Grand Prix 2016

Relevance flexed it’s PR and social media muscle as it was awarded tickets to the Monaco Grand Prix 2016 thanks to the Fairmont Hotel in Monte Carlo. The Fairmont Monte Carlo invited Relevance to cover the Monaco Grand Prix from their roof terrace, home to the famous Nikki Beach. Armed with cameras, and quills, Rumble Romagnoli, Matthew Scott, and Darin Graham headed down the Boulevard des Moulins from the Relevance HQ to the Circuit de Monaco and the Fairmont Hotel. Read all about our experience at the Monaco Grand Prix 2016, see the pictures and watch the video of Hamilton getting his second Monaco win on the F1 circuit.

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The Official Relevance Press Trip at the 2014 Monaco Yacht Show


As the yachting world turns its attentions to the annual Monaco Yacht Show, Relevance looks forward to celebrating the occasion with an exciting press trip including seven journalists from the finest international news and yachting publications.


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Relevance Team at the 2014 Monaco Yacht Show


The 24th annual Monaco Yacht Show will be held between the 24th-27th September and promises to be better than ever. The usual list of attendees will be present, including shipyards, suppliers, brokers, naval architects, engineers and media.Yacht enthusiasts and professionals alike consider the show to be the world’s most important superyacht event.

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