Companies and individuals decide to migrate websites for a number of reasons, but it is usually a daunting proposition. Site owners are concerned about the impact of potential traffic loss, or even revenue loss.
On a more immediate level, they risk losing a lot of the accumulated SEO traction they have worked so hard to put in place and could see their top ranking search engine results pages (SERPs) disappear. However, there are certain best practice processes you can use to avoid common pitfalls and make your website migration a success story.
Continue reading “Rumble’s Guide to Successful Website Migration: The SEO Checklist”
In the latest edition of Relevance’s roundup of Moz’s Top 10, we bring you the latest on Amazon’s attempt to own the connected ecosystem of the future, as well as news on two major SEO companies going toe to toe in court, and, of course, the continuation of the keywords vs. topics saga. Enjoy. Continue reading “Relevance SEO Top 10 – 22nd May 2017”
Each year, the impact of artificial intelligence, mobile and video on online and digital marketing continues to grow, and with that comes a range of solutions and challenges. This week’s Relevance countdown of Moz’s Top 10 brings you the latest info from these new tools and how to get the best out of them for your business. Stay up to speed with the latest digital marketing news to maximise your online activity. Continue reading “Relevance SEO Top 10 – 24th April 2017”
We are delighted to announce that Relevance has been shortlisted for the prestigious European 2017 Search Awards. The European Search Awards is an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing in Europe. The 2017 Awards will feature 29 categories that celebrate digital marketing campaigns, software and the teams and individuals behind them. Relevance has been nominated and shortlisted for the ‘Best Small Integrated Search Agency’ category. Continue reading “Relevance Shortlisted for the European Search Awards 2017”
With artificial intelligence, voice search, chatbots and virtual reality in their arsenal, marketers have all the tools they need to execute effective campaigns. The only challenge is ensuring that you use them properly. Read this week’s Relevance summary of Moz’s Top 10 to get the latest information.
1. Tailor your brand’s content to your consumer’s needs
You know those accordion-esque ‘People also ask’ options that appear when you search for something on Google? If you use those properly they can be a super effective SEO tool. Britney Muller reveals all in this must-read Moz article. Continue reading “Relevance SEO Top 10 – 27th March 2017”
I was into my 20s when Google was launched. I was a young entrepreneur desperate to get any kind of leverage to catapult our travel start-up above the major tour operators. Google arrived at the perfect time for us. Our friends were coming out of a programming degree (Cheers H) and put us on the right track of how to get a small company immediate visibility and in front of a digitally naive world.
Getting to the top of Google in those days was pretty damn easy – nobody was doing Search Engine Optimisation (SEO), and we were. Bang your address into a few directories, change your meta data, and you were outdoing the big boys.
Almost 20 years on, and I have been watching very closely, Google has become an awesome and intelligent beast. Search Engine Optimisation (SEO) is constantly evolving and digital business consultants like myself have to be on our toes. To get ahead in this new SEO world is to constantly evaluate, conduct research and perform tests so you can see what works with regard to your industry and audience and then act fast before the competition copies you. It is more than just guess work, it is analysis based on case studies, and a set of invisible rules, a digital jurisprudence. I had graduated in Law, and had experience in deciphering precedents.
Continue reading “Rumble Romagnoli’s Best Practice SEO for 2017”
Much like the political climate, 2017 is proving to be a whirlwind of a year for SEO. Google’s unpredictability and the range of options available to clients mean that we have to understand our industry better than ever. Find out more with Relevance’s review of the Moz Top 10.
1. What 1.3m Youtube videos teaches you about SEO
With video set to play an increasingly important role in customer retention in the years ahead, you need to make sure your brand is content ready. Learn how to prepare in this fascinating Backlinko article. Continue reading “Relevance SEO Top 10 – 13th March 2017”
Relevance London went to their first Search LDN event on Monday night to celebrate the 6th birthday of the organisation with them and their 1,800 members.
The event took place at London’s venue Bounce, the birthplace of pingpong. Th event involved delicious guacamole, competitive table tennis and fantastic talks.
From Searchmetrics, headline sponsors of Search LDN’s birthday party, the Director of Strategic Partnerships, Shyam Dattani, spoke about user-centric search, emphasising the importance of putting the user of Google first when considering SEO. Continue reading “Relevance London celebrates Search LDN’s Birthday”
Relevance turns its attention to the North Pole – or close to – after being selected by Svalbarði for their digital marketing and design needs. Svalbarði is coming to the market of luxury drinks with an incredible product: limited edition bottled water brought to ultra-high net worth individuals straight from Svalbard. It is the world’s northernmost bottled water. Continue reading “Relevance Chosen for Website Design & Digital Marketing by Svalbarði”
SMX (Search Marketing Expo) is the world’s largest search marketing series and so two of us, from the Relevance London office went last week. We are always on the lookout for new and creative marketing ideas and attending events like SMX London helps us stay at the forefront of industry trends.
Industry leads from Google, Bing, top media and search agencies spoke on the latest trends on search engine marketing.
Continue reading “Relevance attends SMX London”