Rumble Romagnoli’s Best Practice SEO for 2017

I was into my 20s when Google was launched. I was a young entrepreneur desperate to get any kind of leverage to catapult our travel start-up above the major tour operators. Google arrived at the perfect time for us. Our friends were coming out of a programming degree (Cheers H) and put us on the right track of how to get a small company immediate visibility and in front of a digitally naive world.

Getting  to the top of Google in those days was pretty damn easy – nobody was doing Search Engine Optimisation (SEO), and we were. Bang your address into a few directories, change your meta data, and you were outdoing the big boys.

Almost 20 years on, and I have been watching very closely, Google has become an awesome and intelligent beast. Search Engine Optimisation (SEO) is constantly evolving and digital business consultants like myself have to be on our toes. To get ahead in this new SEO world is to constantly evaluate, conduct research and perform tests so you can see what works with regard to your industry and audience and then act fast before the competition copies you. It is more than just guess work, it is analysis based on case studies, and a set of invisible rules, a digital jurisprudence.  I had graduated in Law, and had experience in deciphering precedents.

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Spring Clean Your SEO Strategy

Top 5 Spring SEO Tactics

Spring is the time of year to sort out your cupboards, dust behind your radiators and freshen up your wardrobe.

With a financial new year ahead, it is also an ideal time to look at your SEO strategy and check that you’ve adapted to the ever-changing online environment of search.

Here are Relevance’s top 5 SEO must-haves for Spring ’16 (written in words that even a SEO spring chicken can understand).

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Quality Content is Key

Figures released by Neilsen, the leading global information and measurement company, reveals that paid search (PPC) accounts for only 6% of total clicks from search engines. This might highlight the importance of running organic or natural search campaigns alongside paid search campaigns in any company’s digital marketing budget.

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Supercar Experiences – Relevance Expands Within the Luxury Sector

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supercar-experiences-logoSupercar Experiences is the UK’s premier supplier of Supercar hire vehicles. With the largest selection of supercars in the country and delivery available on all models they offer affordability alongside a professional service. They recently decided to come on board with Relevance Web Marketing after Nik Hardwick agreed an SEO and marketing contract with Relevance director Rumble Romagnoli.


 

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Moz Top 10 – March

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Another month passes and we find ourselves already a quarter of the way through the year. In this months SEOmoz blog roundup we look at link building and how important it is to engage with others and not just to exchange links. We also take a look at what Google have been up to recently in organic positioning and analytics. There is also a very interesting article about guest blogging and the strategies you need to put in place to make sure you have a successful blog.

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