The 2018 Cannes Yachting Festival and Monaco Yacht Show are just around the corner and the digital marketing team from Relevance are looking forward to attending two showcase events of the European yacht show season. Relevance will have 25 consultants in Cannes and Monaco meeting up with clients and discussing digital strategy with exhibitors and visitors of these fantastic yacht shows. Look out for our video teams at Monaco.
Relevance has 15 digital marketing consultants at their Monte Carlo office this week for the Monaco Yacht Show 2017. Relevance has planned a full 4-days at the most prestigious yacht show in the world. Relevance digital marketing consultants have arranged 50+ meetings with marketing directors and their teams at this outstanding yacht show, and are hosting a cocktail event at their offices 21 Avenue Princess Caroline, Monaco on the Wednesday night. Relevance will also use the week to get away from our desks, and meet with superyacht clients at the show and hosting the NetJets Press Trip to Monaco Yacht Show. The week will be full of networking events, cocktails, business lunches, meetings, and a lot of sunshine, we hope!
We at Relevance are delighted to welcome aboard Morley Yachts to our yacht marketing services.
Morley Yachts has enlisted Relevance for a new build website for their yacht brokerage, with the aim of creating a strong and impactful digital marketing program that will make use of the team’s extensive experience in SEO and digital marketing. Through the creation of a new website, which will be optimized for SEO, Relevance will develop a highly competitive digital strategy for Morley Yachts. We will improve the brokerage’s search engine visibility and competitiveness within the yachting industry. Relevance will also be integrating Yatco and Charter Index feeds into the company’s website.
As we look forward to the upcoming Cannes, Monaco, and Fort Lauderdale Yacht Shows, Relevance yacht marketing professionals have set out some marketing advice for yachting companies; how to prepare and get the best out of the global presence these yacht shows provide.
The Cannes Monaco Yacht Shows and then FLIBS are back to back and many of the large brokers, shipyards, crew companies, yachting suppliers and service firms will be at all. These yacht shows provide industry leaders with a chance to showcase their successes of the year and new products and services for the new year. Yet, many yacht companies fail to promote and market their brand in advance of the events.
Relevance London & Relevance Monaco welcomed NetJets and their invitees last week to Monte Carlo for the Monaco Yacht Show 2016. Relevance hosted NetJets, the World’s leading business aviation authority, acting as their PR on the ground in Monaco, to show Europe the very best of Monaco and an insider’s tour of the most important yachting event of the year. NetJets invited press from leading publications such as Rob Report, Huffington Post, The Economist, Forbes, Spears, Boat International, Frequent Traveller, FAZ, Trajectories, Tages-Anzeiger, Ticono Management, Wall Street Journal & BBC Capital for an action-packed 48 hours PR event in Monte Carlo.
Relevance attended the Cannes Boat Show on the French Riviera last week and were very happy with the spectacular turnout and the new yacht editions. Announced as the largest yacht show in Europe, Relevance visited digital yacht marketing clients’ Fraser Yachts who had two special yachts on show at the Port Canto area of the Cannes Yacht Show: Heliad 2, a 34 metre super yacht from Lynx, and Stella Di Mare, a 30 metre from Cantiere delle Mare. Relevance business development team members met up with old and new yachting contacts and were very happy to see the latest trends, yachts, toys in the super yacht industry. Continue reading “Cannes Boat Show 2016”
Chamberlain Yachts, a yacht brokerage firm that is based in Ft. Lauderdale, have selected Relevance to create a new custom designed WordPress website, complete with SEO Integration.
With shared ethical values to Chamberlain Yachts, Relevance has a proven commitment to delivering success in digital marketing for renowned yacht companies.
The reliable team at Relevance are looking forward to working with Chamberlain Yachts.
Relevance has just completed the paperwork with Certified Yachts in Fort Lauderdale, offering yachting SEO, and yacht digital marketing services for their yacht brokerage. Certified Yachts run by Chamberlain Yachts MD Kent Chamberlain also President of the Superyachts Network, President of PartnerShips, LLC, and ex. Westship Yachts, Bradford Yachts, Merle Wood & Associates general manager, sells pre-certified yachts under the banner “Better than New”. Certified Yachts are at all the major yacht shows including the imminent Palm Beach Yacht Show 2016 and have unprecedented interest from yacht brokers around the World.
Relevance will work with Certified Yachts on all SEO & digital marketing services including content, social, SEO, advertising, PR, Mailings as well as work on broker B2B side. See more info about digital marketing for yacht brokers.
If you haven’t got your tickets to the YPY Monaco Digital Marketing Event in Monte Carlo tomorrow night this is your final reminder. Relevance Yacht will be taking a full team of digital consultants to the Maison des Associations, Jardin D’Appoline, in Monte Carlo, Monaco to speak to the Young Professionals in Yachting about the importance and the evolution of digital in yacht marketing. The organisers have said the sold-out event has released a few more seats, so RSVP here to make sure you don’t miss out. For YPY members it is free of charge.
As the yachting world arrives in Europe today for the first of the International Yacht Shows, the Relevance team is readying itself for the most important two months of Yacht Marketing business of the year. The Yachting Festival de Cannes, the Monaco Yacht Show and the Fort Lauderdale International Boat Show are now upon us and the lazy summer holidays have become a distant blur. Yachting clients are looking for high net worth clients to buy and charter yachts, so their marketing spend and approach will have become very serious. Websites and promotion, SEO and advertising, social media and branding are all being talked about. Marketing Directors of the largest boat brands, brokerage houses, and of course all the supplier companies, will be in the major spotlight as these prestigious events open their doors for international visitors. Where their brand is placed will be critical to sales.