Navis Yacht Charter Selects Relevance for Yacht Marketing

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nyc smallDigital Account Director Gillon Hunter today received the green light from Neno Vrgoc (Managing Director of Navis Yacht Charter) to go ahead with the SEO and online marketing campaign which had been proposed and discussed over the past few weeks.

NYC is a prestigious company involved in all aspects of the yacht charter industry. Offering luxury yacht charters in Croatia, Greece, Cote d’Azur, Spanish Balearic islands, throughout the Mediterranean, Caribbean and many other breath-taking destinations around the globe.

Navis Yacht Charter is the latest luxury yachting client to choose Relevance Web Marketing

Relevance Web Marketing plans to improve online visibility and search engine rankings for NYC as well as increasing website traffic and the number of qualified leads to the website.

Navis Yacht Charter was recently affected by a Google Penguin algorithm update which meant their rankings dropped. As part of the recovery process Relevance will be conducting a full back-link audit to identify which links may be non-adhering the Google guidelines – following which, the unnatural links will be removed or disavowed.

As part of a 13 month tailor-made package, Relevance will be providing the following monthly services.

Phase 1:

•    Keyword and competition research
•    SEO sitemap and keyword assignment
•    Optimised content
•    On-page SEO
•    Optimised metadata
•    Internal linking
•    Auditing of current back-links

Phase 2:

For phase 2 commencing in August, NYC will receive the following services each month:

•    Monthly consultancy
•    Various quality back-links and partnerships
•    Google + management and promotion
•    Keyword rich blogs + social bookmarking
•    Management and optimisation of PPC (pay per click) campaign
•    Monthly keyword ranking reports, Google Analytics reports and social media reports

Services will vary from month to month depending on keyword and market trends, algorithm changes, new opportunities and other creative ideas initiated by Relevance.

Gillon Hunter commented this afternoon, “This is another exciting project for us to get started on here at Relevance HQ in Nice. It’s great that more and more luxury yachting companies are choosing Relevance for online marketing services. It makes perfect sense as we already have the relevant partnerships and link building contacts in place. From experience and previous successful projects, we know we have the right strategies and techniques to deliver the results for yachting companies.”

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